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Ekadi (Performance marketing for clothing brands)

Shop Ekadi is a handcrafted slow fashion clothing brand that blends heritage craftsmanship with contemporary design. Focused on ethical production and timeless styles, the brand serves conscious fashion consumers looking for premium, artisanal apparel.

As the brand expanded online, it required a structured performance marketing strategy for clothing brands to increase conversions and scale profitably.

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Services

DELIVERED

Strategy & Planning

Our Strategy was to implement Full-Funnel Performance Marketing. We implemented a multi-channel, data-driven strategy designed specifically for fashion eCommerce.

Paid Ads

We created segmented campaigns targeting and our Creative approach includes: High-quality product visuals, Craftsmanship storytelling, Social proof & testimonials. This improved engagement and significantly boosted conversion rates.

Email marketing

Smart email automations and workflows to capture, nurture, and convert. This captured ready-to-purchase customers and improved return on ad spend.

Whatsapp

To increase customer lifetime value, we implemented: Abandoned cart reminders Collection launch announcements Post-purchase nurturing VIP previews & exclusive offers

Google search

Organic Search engine optimizations helped the brand to list all of its pages and latest collections online and the brand got unlimited traffic for free in no time plus we saw a Consistent improvement in ROAS & Reduced customer acquisition cost

Reporting

Clear, actionable performance reports that track growth, ROI, and campaign effectiveness along with looker studio dashboards.

Achievements

Through structured performance marketing for clothing brands, Ekadi achieved. The brand moved from unpredictable ad results to a data-driven growth engine.

 

  • Consistent improvement in ROAS
  • Reduced customer acquisition cost
  • Increased average order value
  • Higher repeat purchase rate
  • Sustainable revenue growth

Objectives at Hand

Drive qualified traffic and online sales through paid marketing

Making It Possible for the brand through multiple channels

We implemented our approach for this brand using latest strategies:

Meta Ads helped Shopekadi reach fashion-conscious women interested in handcrafted and slow fashion. Visual creatives highlighted craftsmanship and styling, driving engagement, traffic, and online purchases.

Google Ads captured high-intent shoppers searching for ethnic wear, festive outfits, and artisanal clothing. Search and Shopping campaigns improved product visibility and conversion-ready traffic.

WhatsApp marketing enabled direct communication with shoppers through order updates, new collection alerts, and festive offers, helping improve engagement, trust, and purchase decisions.

Email marketing nurtured customers with styling tips, collection launches, and exclusive offers, encouraging repeat purchases and strengthening long-term brand loyalty.

  • A performance-driven paid ads strategy increased Shopekadi’s brand visibility and online sales.
  • Targeted Meta and Google Ads helped reach fashion-conscious shoppers and drive conversions.
  • Data-led paid advertising supported Shopekadi’s e-commerce growth during key seasons.
  • Creative-led advertising showcased Shopekadi’s unique blend of tradition and modern style.

Take a look at our worldwide clients

We are pleased to showcase our best performing email marketing clients as Our success is measured by the brands we support. From startups to established enterprises, businesses around the world rely on our email marketing services to keep their audiences engaged and deliver consistent, measurable results.

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FAQs – Performance Marketing for Clothing Brands

What is performance marketing for clothing brands?

Performance marketing for clothing brands is a data-driven advertising strategy where brands pay for measurable outcomes such as clicks, conversions, and sales rather than just impressions.

Why is performance marketing important for fashion eCommerce?

Fashion buyers require visual engagement and trust. Performance marketing ensures ad spend is optimized for conversions, not just visibility.

How important is creative testing in clothing brand advertising?

Creative testing is very essential for a startup brand. Small changes in visuals and messaging can dramatically impact conversion rates.

What metrics define success in performance marketing?

Before analysing we take Key metrics into considerations that includes ROAS, CPA, CTR, LTV, TSOS, conversion rate, AOV, and retention rate.

How long does it take to see results?

Initial performance improvements can appear within weeks, while scalable growth typically develops within 60–90 days.

Which platforms work best for clothing brand advertising?

Meta Ads, Google Ads, Remarketing campaigns, Email & Whatsapp automations & SEO typically generate strong results for clothing brands when executed strategically.
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