Email Marketing That Earns Its Place as a Revenue Channel
Your ads paid for that first order. Email is how you get the second, third and fourth without paying for the click again. We are an email marketing agency that builds the flows and campaign calendar in Klaviyo, ActiveCampaign or Brevo, then runs it every week.
Results That Speak for Themselves
of email revenue comes from automated flowsAverage across the brands we manage. Money that arrives while nobody presses send.
Flowsaverage email ROIRevenue from email against what it takes to run it.
Blendedbrands managedEcommerce stores, coaches and service businesses across several countries.
Clientsplatforms supportedKlaviyo, ActiveCampaign, Brevo, Mailchimp and ConvertKit.
PlatformsFull-Funnel Email Marketing Management
Six jobs, one team. Open a folder to see what each one involves.
Automated Flow Builds
Welcome, browse abandon, cart abandon, checkout abandon, post-purchase, win-back and sunset. Each one triggered by what a customer actually did on your site, with its own timing, exit rules and copy. This is where most of the money in email comes from, and most stores we audit have two of the seven, half-finished.
- Flow map and copy for every email before we build
- Exit conditions so nobody gets a cart reminder after they bought
- Split paths by cart value, first-time vs returning, and country
Campaign Calendar & Copywriting
One to three campaigns a week, planned two weeks ahead, written in your brand voice and designed to read well on a phone with images off. Not every send is a discount. Most are reasons to care: a story, a guide, a new arrival, a customer photo.
- Two-week rolling calendar you approve
- Subject line and preheader written together
- Each send aimed at a segment, not the whole list
List Segmentation
We split your list by what people bought, how recently and how often, plus what they opened and clicked. VIPs get early access. New buyers get help using the product. People who went quiet get a reason to come back, and people who never will get removed before they hurt your sender reputation.
- Recency, frequency and value segments
- Engagement windows built on clicks, not just opens
- Suppression lists that protect deliverability
A/B Testing
Subject lines, offers, send times, layouts and flow timing. We test one thing at a time, judge on revenue per recipient rather than opens, and keep a log so the lessons outlive the campaign. Since Apple Mail started opening emails on people’s behalf, open rate on its own tells you very little.
- Hypothesis written before the test goes out
- Enough recipients to trust the result
- Winner rolled into the flow or template
Platform Migration & Setup
Most of our migrations are Mailchimp to Klaviyo for Shopify stores that outgrew it. We move profiles, consent status, suppressions and historic order data, rebuild the flows properly instead of copying old mistakes, and warm the new sending domain so inbox placement does not dip.
- Consent and suppression lists moved first
- Dedicated sending domain with SPF, DKIM and DMARC
- Old platform kept running until the new flows are proven
Deliverability Management
The best email in the world earns nothing in spam. We set up authentication, watch spam complaints and bounces every week, sunset people who stopped engaging and slow down when Gmail or Outlook start to push back. Gmail, Yahoo and Microsoft all enforce bulk sender rules now, so this is no longer optional.
- SPF, DKIM and DMARC on your own domain
- Spam rate kept under 0.1%, never near 0.3%
- Google Postmaster Tools checked weekly
Seven Flows Every Store Should Have Running
Think of it as one line from stranger to repeat buyer, with loops that catch people who wander off.
| Flow | Starts when | Emails | First send | Stops when |
|---|---|---|---|---|
| Welcome | Someone joins the list from a popup, quiz or checkout | 3 to 5 | Immediately | They place a first order |
| Browse abandon | Viewed a product, did not add to cart | 1 to 2 | 2 to 4 hours | They add to cart or buy |
| Cart abandon | Added to cart, never reached checkout | 2 to 3 | 1 hour | They order |
| Checkout abandon | Started checkout and left. The warmest lead you have | 3 | 30 to 60 min | They order |
| Post-purchase | First order placed | 3 to 6 | After delivery | Second order, then a repeat-buyer track |
| Win-back | No order in about 1.5x your normal reorder gap | 2 to 3 | Day 60 to 120 | They buy, or move to sunset |
| Sunset | No clicks or site visits in 120 to 180 days | 1 to 2 | Day 120+ | They re-engage, or get suppressed |
Starting points we adjust for every brand. A coffee subscription and a sofa shop have very different reorder gaps.
Where Email Revenue Actually Comes From
Campaigns get the attention. Flows quietly do the earning.
Across the brands we manage, flows bring in 31% of email revenue on average, from a small fraction of the emails sent. That is why we build flows first and calendar second. A campaign is one shot at one moment. A flow fires every time someone does something worth replying to, for years.
The chart shows the shape we aim for in the first six months: campaign revenue holds steady while flow revenue climbs as each new flow goes live, so total email revenue grows without sending more campaigns.
Your List Is Seven Lists Pretending to Be One
We group people by how recently they bought, how often, and how much. Each group gets different emails, and the biggest group is usually the one that has never bought at all.
Subscribed, never bought
Joined for the discount or the content and has not ordered yet. Every week they stay here makes them less likely to.
- Week 1 Welcome flow: who you are, best-sellers, the code
- Weeks 2 to 6 Reviews, comparisons, answers to “is it for me?”
- Week 6+ A clear reason to try now, then a lighter cadence
Champions
Your best customers. They do not need discounts.
Early access, new launches, a thank-youLoyal
Past the hard part. One more order makes the habit.
Bundles, subscriptionsNew buyers
Deciding if they made the right call.
How to use it, then a second-order nudgeAt risk
Used to buy, now slipping. Still worth real effort and sometimes a real offer. This is the group a win-back flow exists for, and the one most stores ignore until it has turned into hibernating.
What is new, a personal note, then a win-back offerHibernating
Keeping them on the list costs money and drags down inbox placement for everyone else.
One last sunset email, then suppressionHot browsers
Paying attention right now.
Browse abandon, social proofWhat Two Weeks of Campaigns Look Like
A sample fortnight for a fictional coffee brand. Each send has a segment and a reason, and only one is a discount.
What We Check in Every Email Before It Goes Out
Most people decide in the inbox, before they open. The rest decide in the first screen on a phone.
Specific beats clever. Under about 45 characters so it survives a phone screen. No fake “Re:” or all caps.
Written with the subject, as its second sentence. Left blank, the inbox shows “View in browser” instead.
Product or point first. Live text on top of images, not baked into them, so it still reads when images are blocked.
One main button with a verb and what they get. Three equal buttons means none of them gets clicked.
Related products or a review lower down, for the people who scroll past the main ask.
Physical address, preference centre and a one-click unsubscribe. Making it hard to leave only turns people into spam complaints.
Getting to the Inbox Is Half the Job
Since 2024 Gmail and Yahoo have enforced bulk sender rules, and Microsoft followed for Outlook in 2025. Break them and your emails go to spam, or do not arrive at all. This is the status page we keep for every client.
Both set up on your own domain, so mail is signed by you, not by the platform’s shared domain.
At least p=none for anyone sending 5,000+ a day to Gmail. We move to quarantine once reports look clean.
Gmail’s hard ceiling is 0.3%. We act long before that, by tightening segments and slowing sends.
A List-Unsubscribe header on every marketing email, honoured within two days.
People with no clicks or site visits in 120 to 180 days stop getting campaigns. Opens alone do not count, because Apple Mail fakes them.
No bought lists, ever. Old lists are cleaned and warmed slowly before full sends.
A Bigger List of the Right People
Flows only work if people are joining. Most sites collect emails with a footer box nobody sees.
We set up capture that matches how your customers shop, then judge each method on how many of those sign-ups go on to buy, not on raw sign-ups.
Not Every Message Belongs in Email
Some messages are urgent. Some need a reply. We route each one to the channel that suits it.
SMS and WhatsApp get read within minutes, but every message costs money and needs separate consent. So we use them for a few moments that matter, not to repeat every email. WhatsApp Business messages are billed per template message by Meta, so we keep marketing templates short and targeted.
Email first. SMS only if they have not clicked by hour 4.
Tracking link in the app people actually check.
Past buyers who opted in. Never after 9pm their time.
Same minute, both channels. It sells out either way.
A real conversation closes more than a fourth email.
Long-form belongs in the inbox. Texting it is just noise.
Our A/B Test Log
Every test gets written down: what we tried, how we judged it and what we kept. These rows are samples of the kind of tests we run, not results from one client.
| Week | Where | A | B | Judged on | Kept |
|---|---|---|---|---|---|
| W01 | Welcome email 1 | “Your 10% code is inside” | “How we roast, and 10% off” | Placed order rate | A Shorter wins on mobile |
| W02 | Cart abandon | Discount in email 1 | Discount only in email 3 | Revenue per recipient | B Same orders, better margin |
| W03 | Weekly campaign | Lifestyle hero photo | Product on plain colour | Click rate, then revenue | B Product first |
| W04 | Win-back | Designed template | Plain-text note from founder | Reactivation rate | B Feels personal |
| W05 | Popup | 10% off for email | Quiz with result by email | Sign-ups that buy in 30 days | B Better buyers |
| W06 | Post-purchase | Review ask on day 7 | Review ask after delivery + 5 days | Review rate | B Timing over copy |
How a Skincare Brand Turned Its List Into a Revenue Channel
Fit Kit Bodycare had a growing list and no automated flows beyond a basic order confirmation. People were joining, and then hearing nothing until the next campaign.
We built a full flow suite in Klaviyo and added a weekly campaign calendar segmented by purchase history:
Within the first month, flows were producing a meaningful share of total email revenue, with no extra traffic and no extra ad spend.
Why Brands Choose Us as Their Email Marketing Agency
Revenue-First Approach
We report revenue per recipient and money from flows, not open rates. If a campaign got great opens and sold nothing, you will hear that from us.
Brand-Matched Copy & Design
Our copywriters and designers learn your voice before writing a word. Emails should sound like the founder, not like a template library.
Deliverability Protection
Authentication, sunset rules and complaint tracking from day one. We would rather send less and land in the inbox than blast and get filtered.
How We Build Your Email Program
Core flows live in 10 to 14 days. The calendar starts before the last flow is finished, and testing never stops.
Account & List Audit
Flows, segments, deliverability and revenue split, in writing.
Flow Architecture & Build
Map, copy, design and build. You approve before anything goes live.
Campaign Calendar Launch
Two weeks planned ahead, one to three sends a week.
Test & Scale
One test a week, more flows and segments as data builds.
Email Platforms We Manage
Email has no ad spend, which is why it pays back so well.
| Platform | Best for |
|---|---|
| Klaviyo | Shopify and ecommerce brands. Our default for stores |
| ActiveCampaign | Service businesses that need CRM and sales automation |
| Brevo | Smaller lists and businesses that want email, SMS and WhatsApp in one place |
| Mailchimp | Simple newsletters. Many stores move off it as they grow |
| ConvertKit | Creators, coaches and course sellers |
A rule of thumb we use
For an ecommerce brand with repeat customers, email often brings in 20 to 30% of online revenue once the flows are built. If yours is under 10%, the problem is almost never the list. It is the missing flows.
Related Services & Resources
Channels we often pair with email
Email Marketing FAQs
Which email marketing platform do you recommend?
For ecommerce, usually Klaviyo, because its Shopify integration gives it the order and browsing data that flows need. For service businesses that need a proper CRM and sales automation, ActiveCampaign or Brevo is often a better fit. We will recommend what suits your business, including staying where you are if the platform is not the problem.
How long does it take to build out flows?
Core flows are usually live within 10 to 14 days of kickoff. That covers the flow map, copy, design, build and testing. More advanced flows, like replenishment or VIP tracks, follow in the weeks after.
What’s a good email open rate?
For a healthy list, 20 to 30% open rates and 2 to 5% click rates are sensible goals. But open rates are inflated by Apple Mail Privacy Protection, which opens emails automatically, so we judge results on clicks and revenue per recipient instead.
Do you write the email copy?
Yes. Our team writes and designs every email in your brand voice. We start by reading your best-performing emails, product pages and reviews, so the copy sounds like you and not like a template.
Can you migrate us from Mailchimp to Klaviyo?
Yes, it is one of the most common jobs we do. We move profiles, consent status, suppressions and order history, set up a dedicated sending domain, rebuild the flows properly and keep the old account running until the new flows are proven.
How often should we send campaigns?
Most brands we work with send one to three campaigns a week. The right number depends on your list and your product, so we test frequency against your own results. Engaged segments can take more email than the whole list.
Do you handle SMS alongside email?
Yes, where it makes sense. SMS works best for time-sensitive moments like abandoned carts, back-in-stock alerts and sales that end tonight. It needs its own consent and costs money per message, so we use it selectively.
What if our list has poor deliverability already?
We start with a full audit of domain authentication, list hygiene and sender reputation. Sometimes the fix is quick. Sometimes the list needs cleaning and a gradual warm-up, sending to the most engaged people first, before volume goes back up.
Is email marketing still effective in 2026?
Yes. Ad costs keep rising and platforms change their rules, but your email list is something you own. Every customer you can reach again for free makes your paid ads more profitable.
What’s included in monthly email marketing management?
Flow maintenance and optimisation, a weekly or fortnightly campaign calendar, copy and design, A/B testing, segmentation, deliverability monitoring and a monthly report tied to attributed revenue.
Do the Gmail and Yahoo sender rules apply to us?
If you send marketing email at any real volume, yes. You need SPF, DKIM and DMARC on your domain, one-click unsubscribe and a spam complaint rate well under 0.3%. Microsoft applies similar rules to Outlook. We check all of this in the first week.
How do you avoid over-counting email revenue?
Platforms like Klaviyo credit email for any order placed within a few days of an open or click, which can flatter the numbers. We report on clicks rather than opens, compare email revenue with total store revenue and look at how much repeat purchase rate actually changes.
Ready to Turn Your List Into a Revenue Channel?
Send us access to your email platform. We will show you which flows are missing, what your list is worth and what we would fix first.