Social Media Management That Actually Supports Your Ads
Most brands run social and paid ads as two separate jobs, with two teams who never talk. As a social media management agency, we run them as one. We plan and make your posts, answer your comments and DMs every day, and send the posts your audience loves straight to the ad team to test as paid creative.
Averages across the social media accounts we manage. Your numbers depend on your starting point, your product and how much content we can make with you.
Full-Stack Social Media Management
This is the board we run every account on. Six jobs, four stages, one team that also sits next to your ad account.
Platform-Specific Strategy
Instagram, TikTok, LinkedIn and Facebook reward different things. We pick the one or two platforms where your buyers actually spend time, and set a different job, format mix and posting rhythm for each.
Instagram management →Content Calendar & Production
A month planned two weeks ahead, built on content pillars. We write the captions, design the graphics and carousels, and edit the Reels and short videos. You approve the calendar, not every comma.
Canva design services →Influencer & UGC Coordination
We find creators who fit your brand, brief them properly, handle drafts and revisions, and agree usage rights up front, so the best videos can run as ads without a second negotiation.
Video content production →Community Management
Comments and DMs answered every day in your brand voice. Sales questions go to your team the same day. Complaints come to you before they become a thread. Spam and scam accounts are hidden and blocked.
Facebook page management →Organic-to-Paid Testing
Every week we pull the posts that beat your account average and hand them to the paid team as Spark Ads, partnership ads or boosts from the original post. Real engagement on a post makes it a cheaper ad.
TikTok Spark Ads →Growth & Engagement Reporting
A monthly report that leads with saves, shares, profile visits, link clicks and DM enquiries, and tells you which posts we are turning into ads next. Follower count is in there, just not on the front page.
Hootsuite social media management →
What 20+ Posts a Month Actually Looks Like
You see the whole month before it goes live, laid out the way your profile will look. A typical plan for a brand on Instagram plus one other platform:
- Reels and short video8 to 10
- Carousels5 to 6
- Single images3 to 4
- Creator or UGC posts2 to 3
- Stories3 to 5 a week
Video gets the biggest share because it reaches non-followers. Carousels get saved, which is the signal we trust most. Stories keep the people who already follow you warm.
Five Pillars, So You Never Post “Just Because”
Every post belongs to a pillar, and every pillar has a job. If a post does not fit one, it does not go out. These are the defaults we start with and then adjust to what your audience responds to.
How-tos, mistakes, myths. The posts people save and send to a friend.
Results, reviews, before and after, customer stories. This is future ad creative.
The founder, the team, how it is made. People buy from people.
Reposts, replies, questions, trends that fit. Gives followers a reason to comment.
Launches and promotions. Kept small on purpose, so the feed is not one long ad.
The Promotion Line: How a Good Post Becomes a Good Ad
Your followers are a free testing panel. Every post goes down this line. Most drop off, and that is fine. The few that make it to the end are tested ideas with real social proof, ready for paid budget.
Post goes out
Published on schedule, with a clear hook in the first line or the first second.
Read the signals
We check saves, shares, comments and watch time against reach, not raw likes.
Shortlist for paid
Top posts go to the paid team in a weekly note, with the reason each one worked.
Spark or boost test
Run as a Spark Ad, partnership ad or from the original post ID, so likes and comments carry over.
Scale or retire
Winners move into the main campaigns. We remake them in new cuts and sizes before they tire.
Why Brands Choose Our Social Media Management Agency
Organic Feeds Paid Creative
Our social team and our media buyers are the same company and talk every week. When a post takes off, it is in an ad test within days, not lost in a monthly report. Paying to promote a post that already proved itself is the cheapest creative testing there is.
Consistency Without Gaps
Posting stops when the person doing it gets busy, goes on leave or quits. Ours does not. We keep at least two weeks of approved posts scheduled at all times, so a holiday or a launch week never leaves your feed silent.
Active Community Management
An unanswered question under a post is a lost sale, and an unanswered complaint is a screenshot waiting to happen. We reply every day, in your voice, and send buying questions to your sales team while the person is still interested.
One Brand, Four Very Different Feeds
Copying the same post to every platform is the fastest way to do badly on all of them. Pick a platform to see how we run it.
Reels find new people, carousels get saved, Stories keep followers warm. Instagram now ranks heavily on shares and saves, so we write posts people want to send to someone.
Instagram management →- Cadence
- 4 to 5 feed posts a week, Stories 3 to 5 days a week
- Formats
- Reels of 7 to 30 seconds, 6 to 10 slide carousels, Stories with polls and question stickers
- What works
- A text hook on screen in the first second, captions that start with the point, and Trial Reels to test ideas on non-followers first
- What we avoid
- Hashtag walls, reposted TikToks with the watermark, and posting only when there is a sale
- Paid bridge
- Top posts run from the original post ID in Meta Ads Manager, so the likes and comments come with them
TikTok
TikTok shows your video to strangers first and followers second, so a small account can reach a big audience. It is also a search engine now, so we write titles and captions with the words people type.
TikTok Spark Ads →- Cadence
- 3 to 5 videos a week, more when a format is working
- Formats
- Talking head, green screen, how-to, reply-to-comment videos, carousels for list content
- What works
- Real people, native text and sounds, a hook in under two seconds, and a series format people come back for
- What we avoid
- Polished brand ads posted organically, and chasing trends that have nothing to do with you
- Paid bridge
- Spark Ads using an authorisation code, so the ad keeps the post’s views, likes and your handle
For B2B, the founder’s profile almost always beats the company page. We write and post for the founder or leadership team, and use the company page to back it up.
LinkedIn content management →- Cadence
- 3 to 4 posts a week from the founder, 2 from the company page
- Formats
- Text posts with a strong first two lines, document carousels, short talking-head video, client stories
- What works
- Specific opinions, real numbers, lessons from actual projects, and replying to every comment in the first hour
- What we avoid
- Engagement bait, links in the first line, and corporate announcements nobody asked for
- Paid bridge
- Best founder posts run as Thought Leader Ads to your target accounts
Facebook is where an older, higher-spending audience still scrolls, and where people check reviews and ask questions before they buy. Page and Messenger replies matter as much as the posts.
Facebook page management →- Cadence
- 3 to 5 posts a week, Reels shared across from Instagram where they fit
- Formats
- Reels, photo posts, short how-to video, events, and community posts for groups
- What works
- Local and customer stories, clear answers to common questions, and fast Messenger replies
- What we avoid
- Link-only posts, ignoring reviews, and letting scam comments sit under ads
- Paid bridge
- Best posts reused as ads from the original post, and creator posts run as partnership ads
Every Comment and DM Has a Clock on It
We do not “monitor” your inbox. We work it every day against targets, and every message type has an owner and a next step.
Weekend and extended-hours cover is available for brands that sell or run ads on weekends. We agree the hours with you before launch.
The Numbers That Go on the Front Page
A social report full of impressions and likes tells you nothing about money. Ours leads with the numbers that predict sales and good ad creative, and puts the vanity numbers in the footnotes where they belong.
Engagement rate by reach
How many of the people who saw a post did something with it. We use reach, not followers, because most of your reach now comes from people who do not follow you yet. This is the number behind our +46% average.
(likes + comments + saves + shares) / reachSaves and shares
The strongest sign a post is useful. Our main filter for what gets sent to paid.
per 1,000 reachDM and comment enquiries
People asking about price, stock or a booking. We count them and pass them on.
enquiries / monthProfile visits and link clicks
Did the post make someone curious enough to look further?
visits, clicks, CTRPosts promoted to paid
How many organic posts became ads, and how they did against your best ad.
count + cost per resultCreators Who Get a Real Brief, and Rights You Can Actually Use
Most creator deals go wrong in the brief or in the contract. Either the video misses the point, or it is great and you find out you cannot use it in ads. We fix both before anyone films.
- Micro creators first. 5,000 to 50,000 followers, picked for audience fit and comment quality, not follower count.
- One brief, one message. We tell creators what to open with and what to never say, and leave the rest in their own words.
- Paid usage agreed up front. Spark Ad codes, partnership ad access and how long you can run the video, all in writing.
- Three hooks per video. We ask for alternative first lines, so the ad team can test openings without a reshoot.
How We Launch Your Social Media
Fourteen days from kickoff to a live, full calendar. These are the four updates you get from us along the way.
You need one 45-minute kickoff call, access to your accounts and brand assets, and about 30 minutes to approve the first calendar. We do the rest.
Step 1 · Audit & StrategyDays 1 to 3 Your audit and strategy are ready
Your profiles, past posts, competitors and ad account reviewed. You get the platforms, pillars, posting rhythm and what we will stop doing.
Step 2 · Content Calendar BuildDays 4 to 9 First month of posts waiting for approval
Calendar, captions, designs and the first videos, laid out as your grid will look. One round of changes included.
Step 3 · Launch & Community ManagementDays 10 to 14 You are live, and the inbox is ours
Posts scheduled two weeks ahead. Daily comments and DMs start, with your escalation rules agreed.
Step 4 · Test & Feed PaidEvery week after 2 posts flagged for paid testing
First weekly note to the ad team with the posts that beat your average, and how we plan to test them.
Results That Speak for Themselves
How a Wellness Brand Built an Organic-to-Paid Pipeline
A wellness coaching brand was posting when someone had time, and nothing connected their organic content to the ad account. The ad team was making creative from scratch while good posts sat on the feed.
- Built a content calendar on clear pillars, so the brand posted on schedule every week.
- Took over daily community management, answering comments and DMs in the coach’s voice.
- Started a weekly process that flagged the top organic posts to the paid team for testing.
Several of those organic posts became some of the account’s best-performing paid creative.
Social media services in detail
Social Media Management FAQs
What founders ask us before handing over their accounts.
Which platforms do you manage?
Instagram, TikTok, LinkedIn and Facebook. We usually recommend starting with one main platform and one support platform, chosen by where your buyers actually spend time, rather than spreading the budget across all four from day one.
Do you write captions and produce the content, or just schedule posts?
We do the whole thing. We plan the calendar, write the captions, design graphics and carousels, edit Reels and short videos, and schedule everything. If you have your own photos, footage or a team member who likes being on camera, we build that into the plan.
How does organic social connect to our paid ads?
Every week we flag the organic posts that beat your account average and hand them to the paid team. They run as TikTok Spark Ads, as boosted posts from the original post ID on Instagram and Facebook, or as the starting point for new ad creative. A post that already has likes, comments and shares usually costs less to run as an ad than a brand-new one.
Do you handle community management too?
Yes. We reply to comments and DMs daily in your brand voice, pass sales questions to your team the same day, flag complaints to you quickly, and hide spam and scam accounts. Response targets and escalation rules are agreed with you before launch.
How many posts do you typically produce per month?
On average 20+ posts a month, plus Stories. The exact number depends on your platforms and how much of it is video. We would rather post four times a week with strong content than every day with filler.
Can you work with our existing brand guidelines?
Yes. We work inside your fonts, colours, tone of voice and any words you never use. If you do not have guidelines yet, we write a short one-page version during onboarding so every post looks and sounds like the same brand.
Do you coordinate with influencers or creators?
Yes. We find creators who fit your audience, write the briefs, manage drafts and revisions, and agree usage rights up front, including Spark Ad codes and partnership ad access, so the best content can also run as ads.
How do you measure social media success?
We lead with engagement rate by reach, saves and shares, profile visits, link clicks, DM enquiries and the number of organic posts that became ads. Follower count and likes are reported too, but we do not treat them as the goal.
Can you manage social media alongside our paid ad accounts?
Yes, and that is where we add the most. Our social team and media buyers work together every week, so content plans follow what is winning in ads, and organic winners get tested as paid creative within days.
What’s included in monthly social media management?
Strategy, a monthly content calendar, captions, design and video editing, scheduling, daily community management, a weekly organic-to-paid shortlist, and a monthly report with what we learned and what we are testing next. Creator coordination is added when you need it.
Do we have to approve every post?
You approve the monthly calendar and anything sensitive, like offers, prices or claims. Most clients approve the month in one sitting and let us handle day-to-day replies within the rules we agree. If you want to see every post, that is fine too, we just plan the approval time into the schedule.
How long does social media management take to show results?
Posting consistency and faster replies show up in the first month. Engagement usually starts to move within six to eight weeks, once we know which pillars and formats your audience responds to. Our follower growth average is measured over 90 days, which is a fair window to judge us on.
Ready for Social Media That Actually Feeds Your Ad Account?
Book a free audit. We will look at your profiles, your last 30 posts and your ad account, and show you which posts should already be running as ads.