Performance Marketing for Food & Beverage Brands
We are a food marketing agency running paid campaigns for D2C food brands, restaurants, cloud kitchens, meal boxes and drinks brands across Meta, Google, TikTok and Amazon. Online orders or footfall, the job is the same: turn appetite into a first order, then into a second.
- 5.1xROAS for Thicc Cookies
- 1M+units sold, Thicc Cookies
- -38%cost per lead, Food Box
- 3xfootfall, The Cycle Bistro
- Food and packaging $12.80
- App commission $10.00
- Ad cost to win it $8.00
- Staff and rent $7.20
- Left over $2.00
A sample first delivery order, built from typical ranges. Not a client’s numbers.
Likes Without Orders Are Not Marketing
Food sells on impulse, at a low basket value, on thin margins. A first order often makes almost nothing. Here is what eats the margin, and what we plan around from day one.
- First orders that never repeatRetention
If only one customer in five comes back, your ads are buying one-off meals. Most food brand profit arrives from order two onward, so we plan the second order before paying for the first.
- Commission on commissionUnit economics
Delivery app fees of 15 to 35 percent (a typical range), plus a discount code, plus ad cost, all on one order. We push repeat customers toward your own ordering channel wherever you have one.
- Creative that goes stale in weeksCreative
Food content works fast and tires fast. A winning Reel at scale often fades within two to four weeks, so new creative has to be on the way before the old one drops.
- Ads outside where you deliverTargeting
Fresh and frozen food only goes where your courier goes. We build targeting around postcodes and delivery radius, not just countries.
- Claims and category rulesCompliance
“Boosts immunity” on a juice, or alcohol shown to the wrong age or market, and Meta or Google will reject or restrict the ad. We write within the rules for each market before launch.
Every Channel Your Customers Crave
Read it like a menu. Starters get you noticed, mains take the order, sides bring people back. Most food brands need something from each course, just not all at once.
We Work With Every Type of Food Business
A cookie brand, a cloud kitchen and a meal box company buy ads in completely different ways. Pick your plate.
D2C snacks, packaged and FMCG food
Online-first brands selling cookies, snacks, sauces, health food and supplements. We run the full funnel from first view to repeat purchase, with email and WhatsApp handling retention, and Amazon for products people already search for.
First-order cost per customer against revenue per customer at 90 days.
Discounting every first order until nobody pays full price.
Christmas gifting, Ramadan and Diwali hampers, back-to-school lunchbox weeks.
Health claims on functional food. Say what is in it, not what it cures.
Four Tickets on the Rail
Every new account runs through the same four tickets. Campaigns are live in about 14 days; retention work starts as soon as the first orders land.
- Ticket 01Days 1 to 4
Food Brand Audit and Strategy
Your current ads, margins by product, delivery zones, best sellers and repeat rate. Then a channel plan mapped to your margins, sales cycle and seasons.
- Ad account review
- Margin check by product
- Delivery zone map
Fire when: kickoff call done - Ticket 02Days 5 to 12
Creative and Campaign Setup
Food brands live and die by creative. We brief and test product shots, UGC, recipe content and lifestyle angles, and set up tracking before launch.
- First creative batch
- Pixel and Conversions API
- Order tracking checked
Fire when: plan approved - Ticket 03From day 14
Acquisition Campaign Management
Cold prospecting to find new buyers, retargeting for people who looked but did not order, and lookalikes to scale. Optimised every week on CAC and ROAS.
- Prospecting live
- Retargeting live
- Weekly written update
Fire when: tracking verified - Ticket 04Month 2 onward
Retention and Repeat Purchase
Klaviyo flows, WhatsApp broadcasts and retargeting working together to lift repeat purchase rate and customer lifetime value.
- Post-purchase flows
- Reorder reminders
- Loyalty offers
Fire when: first orders land
From First Order to Loyal Customer
Most food brand profit comes from order two onward, so we plan the second order before we pay for the first. This is the stamp card we build: one stamp for every touchpoint between a first order and a regular.
- Order 1First order from a Meta or TikTok ad
- D0Same dayThank-you and order updates on WhatsApp
- D3DeliveredReview and photo request
- D6EmailRecipe or serving idea
- D12Reminder“Running low?” timed to pack size
- D16OfferBundle or new flavour
- D21RetargetAds only to people who have not reordered
- Order 2The order that makes the first one pay
- M2LoyaltySubscribe and save, or points
- Order 3A regular. Reward them.
Timings are for a snack brand with a two-week pack. A restaurant’s card runs in days, a meal box’s in weeks.
- Repeat rate at 30, 60 and 90 days, by first product bought
- Days between orders, so reminders land just before people run out
- Revenue per customer at 90 days, the number that tells us how much a first order is worth
Food Brands We’ve Helped Grow
Thicc Cookies: 1M+ Units Sold Through Meta and YouTube
Thicc Cookies is an Australian D2C cookie brand. Paid campaigns on Meta and YouTube delivered a 5.1x return on ad spend, and the brand has sold more than a million units through those two channels.
Food Marketing Agency FAQs
What marketing channels work best for food and beverage brands?
Meta Ads and TikTok are usually the strongest channels for D2C food brands, because food is visual and people buy it on impulse. Google Shopping and Amazon Ads work well for products people already search for. Email and WhatsApp are best for retention and repeat purchase.
How do you market a D2C food brand?
We build desire with video and image creative, convert first-time buyers with a clear offer, and then lift repeat purchase with email and WhatsApp automation. We brief and produce the creative ourselves: product close-ups, UGC taste tests, recipe content and lifestyle shots.
Can you run ads for restaurants and cafes?
Yes. We run Meta and Google Ads for restaurants and cafes aimed at local audiences, with offers, seasonal campaigns and ads that drive reservations. WhatsApp automation handles booking confirmations and follow-up.
What is a good ROAS for food brands on Meta?
For D2C food brands on Meta, 3x to 5x is a typical range. Subscription food products often reach 6x to 8x on a lifetime basis once retention campaigns are running. These are typical ranges, not a promise; your margin decides what a good number is for you.
How do you handle seasonal campaigns for food brands?
We plan seasonal campaigns 4 to 6 weeks ahead: creative production, warming up audiences, scaling budget into the peak, and retargeting afterwards to catch people who engaged but did not buy. In the GCC that includes shifting ad schedules around iftar and suhoor during Ramadan.
Do you work with food brands on Amazon?
Yes. We manage Amazon Sponsored Products, Sponsored Brands and Amazon DSP campaigns for food and supplement brands, together with listing optimisation and review strategy.
Can WhatsApp marketing work for food brands?
Yes. WhatsApp works well for flash sale alerts, new product launches, loyalty rewards and order confirmations. Open rates on WhatsApp typically exceed 90 percent, against roughly 20 to 25 percent for email, so it is our first choice for reorder reminders where customers have opted in.
How long before food brand ads show results?
Most food brand campaigns show meaningful results within 30 to 45 days. D2C brands with strong creative often see ROAS improve within the first two weeks of optimisation.
How do you market FMCG products?
FMCG marketing combines broad reach on Meta and TikTok, precise retargeting for cart abandoners, Amazon advertising for marketplace visibility and loyalty email flows for repeat purchase. Where the product is also in shops, we track online and retail together so ads are judged on total sales.
Can you advertise alcohol or energy drinks?
In markets where it is allowed, yes, with age targeting set to the local legal age and the platform’s alcohol rules followed. Some markets, including Saudi Arabia, do not allow alcohol ads at all. We check the rules for every market before writing a single ad.
Is there a minimum contract?
Yes, three months, then month to month. That gives us time to fix tracking, find a few creative winners and get the retention flows earning.
Do you offer a free audit for food brands?
Yes. We offer a free ad account audit covering your current channel performance, creative, audience strategy and budget efficiency. Book it through the button on this page.
Everything Your Food Brand Needs to Grow
Food brands rarely sit in one box. These industry pages cover the parts of your business that look like ecommerce, local business or travel.
Ready to Grow Your Food Brand Faster?
Book a free audit and get a custom performance marketing plan for your food or beverage brand. We will show you where your budget should go and what results to expect.
- Table for
- Your food or drinks brand
- Time
- 30 minutes, at a time that suits you
- Bring
- Ad account access, your best sellers and margins if you have them
- Bill
- Free. You keep the fix list either way.