Find Out Exactly Where Your Ad Budget Is Being Wasted.
We conduct a manual review of your Meta, Google or Amazon Ads account and deliver a written report covering structural problems, wasted spend and the highest-priority fixes. No automated tools. No generic recommendations. A real audit from the team that will fix the issues.
What Happens After You Submit the Form.
Every audit follows the same four-step process. No automated tools. No templated reports. A senior account manager reviews your account manually and documents every finding with supporting data.
Form Submission and Qualification
We review your submission and confirm your account qualifies for the audit. Brands spending under $2,000 per month are redirected to our resource library instead.
Read-Only Account Access
We request read-only access to your Meta Business Manager, Google Ads or Amazon Seller Central. We cannot make changes. This is standard practice for any audit.
Manual Account Review
A senior account manager conducts the full audit across campaign structure, targeting, creative, tracking and spend efficiency. This takes 3 to 5 business days.
Report Delivery and Review Call
You receive a written report with findings ranked by revenue impact. We walk you through it on a 30-minute call. No pitch. No pressure to engage us further.
Everything We Review Across Your Account.
The audit covers every layer of your account from campaign structure down to individual ad performance. Most accounts have significant issues at multiple levels simultaneously. We document all of them.
Campaign Structure and Hierarchy
We review whether your campaigns are structured to support the algorithm’s learning, whether objectives match your actual business goals, and whether budget is allocated correctly across funnel stages.
- Objective and bid strategy alignment
- Budget allocation across campaigns
- Campaign and ad set naming conventions
- Learning phase protection assessment
Audience and Targeting Quality
We assess whether your audiences are sized correctly, whether you have audience overlap between campaigns, and whether retargeting segments are segmented by engagement level and recency.
- Cold audience size and targeting logic
- Lookalike seed quality and sizing
- Retargeting segment structure
- Audience exclusion and overlap check
Creative Performance and Relevance
We review CTR by creative, frequency data indicating fatigue, ad relevance diagnostics and whether creative rotation is in place to maintain performance as audiences see the same ads repeatedly.
- CTR benchmarking by ad format
- Frequency and fatigue analysis
- Ad relevance and quality score review
- Creative rotation gaps identified
Tracking and Attribution Setup
Broken tracking is the most expensive problem most accounts have and most brands don’t know it exists. We verify pixel health, CAPI signal quality, event deduplication and GA4 configuration.
- Meta Pixel event verification
- CAPI signal quality score check
- Event deduplication audit
- GA4 and Google Tag Manager review
Wasted Spend Identification
We identify the specific campaigns, ad sets, keywords or ASINs that are consuming budget without generating profitable outcomes. Most accounts have 20 to 35 percent of spend in this category.
- Underperforming campaign identification
- Negative keyword gap analysis
- ACoS and TACoS analysis for Amazon
- Budget reallocation recommendations
Scaling and Growth Opportunities
Beyond fixing problems, we identify where your account has the most potential for profitable scale: winning audiences that are underfunded, creative formats not yet tested and markets not yet targeted.
- Underfunded winning segments
- Untested ad format opportunities
- Keyword and audience expansion gaps
- Market and geography expansion potential
Results From Brands That Started With an Audit.
“The audit identified three structural problems in our Facebook campaigns that we had been living with for months. Within 60 days of fixing them, our cost per lead dropped by 44 percent. It was the most valuable 30-minute call we’ve had with any agency.”
“We had been running Amazon PPC for two years and thought our account was well-managed. The audit found $4,200 per month in wasted spend across three campaigns we had assumed were performing. The report was detailed, specific and actionable.”
“Generating over $20K per month for my courses after implementing the recommendations. The EmergingAds team understood exactly what the account needed and the audit report gave us a clear roadmap to follow.”
“The audit revealed that our Meta Pixel was misconfigured and we were optimising for the wrong conversion event. Fixing that one issue improved our ROAS from 2.1x to 4.8x within the first campaign cycle. Highly recommended.”