Find Out Exactly Where Your Ad Budget Is Being Wasted.
For a free ad audit, we manually review your Meta, Google or Amazon Ads account and send you a written report: what is broken in the structure, where the money is leaking and which fixes to make first. No automated tools. No generic tips. A real audit from the team that would fix the issues.
- Meta Ads
- Google Ads
- Amazon Ads
- No commitment
Built for brands running live Meta, Google or Amazon Ads, with at least 90 days of campaign data.
Campaign Structure Review
Hierarchy, objectives, bid strategy and ad group or ad set split. The structural problems quietly costing you efficiency.
Wasted Spend Analysis
The exact campaigns, ad sets, keywords or ASINs eating budget without profitable results, so you know what to cut first.
Tracking and Attribution Audit
Pixel health, CAPI signal quality and conversion event accuracy. If tracking is broken, every optimisation decision rests on wrong data.
Written Report and Priority Action Plan
Findings ranked by revenue impact, highest-value fixes first, so you know where to focus your next 30 days.
Everything We Review Across Your Account.
We go through every layer, from campaign structure down to single ads and the tracking underneath. Most accounts have problems at several levels at once. We write all of them down.
Campaign Structure and Hierarchy
Is the account built so the algorithm can learn? Do objectives match the real business goal? Is budget split sensibly across funnel stages?
- Objective and bid strategy alignment
- Budget allocation across campaigns
- Naming conventions
- Learning phase protection
Audience and Targeting Quality
Audience size, overlap between campaigns, and whether retargeting is split by engagement level and recency instead of one big bucket.
- Cold audience size and logic
- Lookalike seed quality
- Retargeting segments
- Exclusions and overlap
Creative Performance and Relevance
CTR by creative, frequency that signals fatigue, relevance diagnostics, and whether anything new is rotating in as people see the same ads again and again.
- CTR benchmarks by format
- Frequency and fatigue
- Relevance and Quality Score
- Creative rotation gaps
Wasted Spend Identification
The specific campaigns, ad sets, keywords or ASINs spending without a profitable outcome. Most accounts have 20 to 35 percent of spend in this bucket.
- Underperforming campaigns
- Negative keyword gaps
- ACoS and TACoS for Amazon
- Budget reallocation plan
Tracking and Attribution Setup
Broken tracking is the most expensive problem most accounts have, and most brands do not know it is there. We check the data every other decision depends on.
- Meta Pixel event verification
- CAPI signal quality
- Event deduplication
- GA4 and Tag Manager review
Scaling and Growth Opportunities
Beyond the fixes: winning audiences that are underfunded, formats you have not tested and markets you are not in yet.
- Underfunded winners
- Untested ad formats
- Keyword and audience expansion
- New markets and geographies
of spend is the usual size of the waste bucket in accounts we open. These five leaks are where we find most of it.
What the Written Report Looks Like
A real document, not a summary slide deck. Here are two sample pages, built for a fictional brand so you can see the format.
- 1One-page summary
How much spend is working, breaking even or wasted, and how many fixes are worth doing now.
- 2Findings ranked by revenue impact
Critical first. Each one says what is wrong, why it costs you money and what to do.
- 3Evidence for every finding
Screenshots, date ranges and the data behind it, so your team can check our work.
- 4A 30-day action plan
Week by week, in the order that frees up the most budget fastest.
- 5A 30-minute review call
We walk you through it and answer questions. No pitch.
Who This Audit Is For
We keep the audit free by being strict about who it is for. A useful audit needs a live account and real data to work with, whether you run an ecommerce store or chase local leads.
A good fit if you
- Run live campaigns on Meta, Google or Amazon Ads
- Have at least 90 days of live campaign data
- Feel results have stalled or costs have crept up and cannot see why
- Run ads in-house and want a second pair of senior eyes
- Work with an agency and want an independent check on the account
- Are about to scale budget and want the leaks fixed first
Not the right fit if you
- Have not launched yet, or have only a few weeks of data
- Want an instant automated score. This is a manual review that takes days
- Want someone to log in and change things today. The audit is read-only
What We Need From You
Read-only access to the platforms we are auditing. That is it. We send step-by-step instructions after you submit the form, and it takes about ten minutes.
Meta Ads
Partner access to your ad account in Business Manager with View performance permission, plus view access to your pixel or dataset.
Meta Ads managementGoogle Ads
Read only access level in Google Ads, Viewer on GA4 and Read on Tag Manager if you use it.
Google Ads managementAmazon Ads
A Viewer user role in the Amazon Ads console, plus report access in Seller Central so we can work out ACoS and TACoS properly.
Amazon Ads managementAlso useful, if you have it: your target CPA or ROAS, rough product margins, and what a good lead looks like for your sales team. It turns generic findings into ones tied to your profit.
What Happens After You Submit the Form.
Every audit follows the same four steps. A senior account manager reviews your account by hand and backs every finding with data.
- Step 01Two minutes
Form Submission and Qualification
We read your submission and confirm the account qualifies. If it does not have enough data yet, we point you to our free guides instead.
You: fill in the form - Step 02About 10 minutes
Read-Only Account Access
We send instructions to add us to Meta Business Manager, Google Ads or Amazon. We can see the data. We cannot change anything.
You: grant access - Step 033 to 5 business days
Manual Account Review
Structure, targeting, creative, tracking and spend efficiency, checked by a person who manages accounts like yours every day.
You: nothing, we do the work - Step 0430-minute call
Report Delivery and Review Call
You get the written report with findings ranked by revenue impact. We walk you through it on a call. No pitch, no pressure.
You: ask anything - After thatYour call
Fix It Yourself or With Us
Keep the report and hand it to your team. Or ask us to implement it, on a 3-month minimum and then month to month. Either way, you can remove our access the same day.
You: decide, no deadline
Results From Brands That Started With an Audit.
★★★★★“The audit identified three structural problems in our Facebook campaigns that we had been living with for months. Within 60 days of fixing them, our cost per lead dropped by 44 percent. It was the most valuable 30-minute call we’ve had with any agency.”
★★★★★“We had been running Amazon PPC for two years and thought our account was well-managed. The audit found $4,200 per month in wasted spend across three campaigns we had assumed were performing. The report was detailed, specific and actionable.”
★★★★★“Generating over $20K per month for my courses after implementing the recommendations. The EmergingAds team understood exactly what the account needed and the audit report gave us a clear roadmap to follow.”
★★★★★“The audit revealed that our Meta Pixel was misconfigured and we were optimising for the wrong conversion event. Fixing that one issue improved our ROAS from 2.1x to 4.8x within the first campaign cycle. Highly recommended.”
Free Ad Audit Questions Answered.
Still unsure? Message us on WhatsApp or send us a note. A real person replies, usually within 24 hours.
What is included in the ad account audit?
Campaign structure and hierarchy, keyword and audience targeting, bid strategy and budget allocation, creative performance and ad relevance, conversion tracking and CAPI signal quality, and wasted spend. You get a written report with findings ranked by revenue impact, plus a 30-minute review call.
Is the free ad audit really free?
Yes. There is no fee and no obligation to hire us afterwards. We can offer it because brands that see the depth of the work often choose to work with us. To keep it sustainable, we only accept live ad accounts with at least 90 days of campaign data.
So what is the catch?
There is not one. The audit is how we show you how we think before you spend a cent with us. You keep the report whatever you decide, and if you say no thanks after the call, that is the end of it.
How long does the audit take?
Most audits are done within 3 to 5 business days of receiving account access. Large accounts or several platforms can take a little longer, and we will tell you up front if that is the case. The review call is booked once the report is delivered.
Do you need admin access to my ad account?
No. We only ask for read-only access: View performance partner access on Meta, Read only on Google Ads, and a Viewer role on Amazon Ads. We can see the data but cannot edit campaigns, spend money or touch billing. We never ask for passwords.
Which platforms does the free audit cover?
Meta Ads (Facebook and Instagram), Google Ads (Search, Shopping, Performance Max, Display and YouTube) and Amazon Ads. If you also run TikTok, LinkedIn or Snapchat, mention it in the form and we will tell you what we can look at.
We already have an agency. Can we still request an audit?
Yes, and plenty of requests come from brands in exactly that spot. Read-only access means nothing in the account changes and your agency’s work is not disrupted. We do not contact your agency. What you do with the findings is up to you.
What will I not get from the audit?
We will not make any changes to your account, write new ads or build campaigns as part of the audit. You will not get an automated score, a generic checklist or a guaranteed result. You get a manual review, written findings with evidence, a priority plan and a call.
What happens after the report is delivered?
We walk you through it on a 30-minute call and answer questions. If you want us to implement the fixes, we talk about management options. If you want to do it in-house, you keep the report and run with it. No pressure either way.
If we hire you after the audit, how long is the commitment?
Management starts with a 3-month minimum, then runs month to month. Three months is roughly what it takes to fix tracking, test enough creative and let the platforms learn, so you can judge us on real numbers.
Is our account data kept confidential?
Yes. Your data is used only to write your report and is never shared or used as a public example without your written permission. You can remove our access the moment the report lands.
Let’s Find the Money Your Account Is Losing.
Two minutes to fill in the form. Read-only access. A written report from a senior account manager in 3 to 5 business days, and a call to talk it through. Free, with no strings.
85+ brands audited · Meta, Google and Amazon · no commitment