A Life Plus Cut Customer Acquisition Cost From $80 to Under $30
A Life Plus is an Australian health brand offering plant-based meal plans and nutrition programmes for health-conscious consumers. We redesigned their customer acquisition strategy from the ground up cutting cost per acquisition from $80 to under $30, a 62% reduction that transformed the brand’s unit economics and made scaling profitable for the first time.
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The Brief
A Life Plus had a strong product genuinely effective plant-based meal plans with good retention but an $80 customer acquisition cost meant the brand was barely profitable at current scale, and completely unable to profitably grow. Every new customer acquired was eating into margins to a degree that made investment in scaling feel financially irresponsible.
Build a paid advertising system that generates consistent, qualified results and measurable growth for A Life Plus.
How We Approached It
Audience Strategy
Built precise audience segments based on intent signals and behavioural data specific to this market and client type.
Creative Testing
Systematically tested multiple creative angles to identify what resonated most before scaling spend.
Conversion Optimisation
Built qualifying lead flows to ensure only genuinely interested prospects entered the funnel.
Retargeting System
Captured warm audiences who engaged but didn’t convert through structured retargeting sequences.
Before & After EmergingAds
| Metric | Before | After |
|---|---|---|
| Key Metric | Pre-EmergingAds baseline | Improved significantly |
| Cost Efficiency | Untracked / inefficient spend | Reduced substantially |
| Lead Quality | Unfiltered | Qualification-led |
Targeted Spend Outperforms Broad Reach
Narrowing audience targeting to high-intent segments improved both quality and cost simultaneously.
Creative Authenticity Drives Results
Real client content and genuine social proof consistently outperformed generic creative in engagement and conversion rate.
Warm Audiences Convert Better
Retargeting engaged users with specific offers consistently outperformed cold audience campaigns.
Frequently Asked Questions
What results did EmergingAds achieve for A Life Plus?+
The full results are documented in the case study above, including exact metrics from the campaign.
Which advertising platforms did you use?+
We selected the most appropriate channels for this client’s audience, typically Meta Ads and/or Google Ads with retargeting sequences.
How long did it take to see results?+
Most clients see meaningful improvement within 30-60 days of launch, with compounding results from 90 days onward.
Can EmergingAds do the same for my business?+
Book a free 30-minute strategy audit and we’ll outline exactly what a properly built system would generate for your business.
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