Capture High-Intent Buyers The Moment They Search
Someone typing your product into Google has already decided to buy. They are only choosing who from. We are a Google Ads agency that makes sure it is you, and that you are not paying for the searches that never turn into money.
Your Search Terms Report Is Telling You Something
The keywords you bid on are not the searches you pay for. Google matches your ads to whatever it thinks is close enough, and on broad match that can be a long way off.
The first thing we open in any account is the search terms report from the last 90 days. It shows exactly what people typed before they clicked. In most accounts we take over, a big chunk of spend sits on searches that were never going to buy: job hunters, students, people looking for free versions, or competitors’ brand names with no intent to switch.
Cutting those is the fastest win in Google Ads. It does not need more budget, just someone who reads the report every week and acts on it.
| What someone searched | What it tells us | What we do |
|---|---|---|
| custom mailer boxes 500 | Knows the product and the quantity. Ready to order. | Bid higher |
| packaging design jobs | Looking for work, not a supplier. | Negative |
| free box template pdf | Wants to do it themselves for nothing. | Negative |
| cheap boxes near me | Price-first, often a one-off. Can still convert. | Own ad group |
| how are cardboard boxes made | Curious, months away from buying, if ever. | Negative |
| [your brand] reviews | Nearly a customer, checking you out. | Protect |
Example searches from a packaging account, rewritten so they do not identify the client.
We Bid on Intent, Not on Keywords
Every search sits somewhere on this ladder. The closer to the top, the more a click is worth and the harder we fight for it.
Ready to buy
buy mailer boxes ukProduct, location or quantity in the search. Exact match, top of page, the strongest ad copy.
Comparing options
best custom box supplierShortlisting. We answer the comparison in the ad: price, speed, minimum order.
Problem aware
boxes that don't crush in postThey know the problem, not the solution. Worth it if the landing page teaches.
Researching
types of packagingUsually cheaper to reach with SEO content and remarketing than with search ads.
Your brand
[brand name] loginCheap clicks that stop competitors buying your name. Kept apart from everything else.
Full-Funnel Google Ads Management
Pick your goal to see the campaign types we would start with.
Search Campaigns
Text ads for the people already typing what you sell. Tight match types, weekly negatives and ad copy written for the exact search.
Google search ads management →
Shopping Campaigns
Your products with a photo and a price, right on the results page. Most of the work is in the feed: titles, categories and custom labels.
Google Shopping ads →
Performance Max
One campaign across Search, Shopping, YouTube, Display, Gmail and Maps. Powerful when it is fed well and fenced off from your brand searches.
Performance Max management →
Display and Remarketing
Banner ads that follow up with people who visited but did not buy. Short windows and frequency caps, so it reminds rather than annoys.
Google Display ads →
YouTube and Demand Gen
Video for the people who are not searching yet. We build the hook into the first five seconds, before the skip button shows.
YouTube ads →
Lead Generation
Forms and calls tracked all the way to a closed deal, then sent back to Google so bidding learns which leads actually pay.
Google Ads lead generation →
How a UK Packaging Brand Went From £12k to £85k Monthly Revenue
Artsy Packaging came to us with a Google Ads account that was busy but not working. Most of the money was going to broad-match searches, and the reports could not say which clicks became orders.
- Rebuilt the campaign structure around what people actually search for: product type, quantity and finish.
- Rewrote the negative keyword lists so job hunters, students and free-template seekers stopped costing money.
- Turned on Enhanced Conversions, so Google could see which clicks led to real orders.
- Launched a Shopping feed with titles written the way buyers search.
All of this without raising monthly ad spend.
How We Launch Your Google Ads Account
Four steps from first call to campaigns that improve every week.
Account Audit
We read the last 90 days of search terms, check every conversion action and list the waste in pounds or dollars. You get the findings even if we never work together.
Strategy and Build
Keyword map by intent, campaign structure, ad copy, negatives, feed fixes and Enhanced Conversions. You approve the plan before anything changes.
Launch and Test
Campaigns go live on conservative bids while data builds. We check search terms daily in the first fortnight, because that is when waste creeps in.
Scale and Optimise
Negatives added, ads tested, budget moved to what converts and bidding moved up the ladder once the data can support it. A short written note every week.
How We Actually Run a Google Ads Account
Bidding moves up as the data grows
Smart Bidding is good, but only when it has enough conversions to learn from. Switching a new account straight to target ROAS usually means Google spends cautiously, or chases the wrong sales. We move up one step at a time.
| Stage | Bid strategy | When we move on |
|---|---|---|
| 1. Learn | Maximise clicks with a bid cap, or manual CPC on key terms | Tracking verified and the first conversions coming in |
| 2. Find buyers | Maximise conversions | Roughly 30 or more conversions a month per campaign |
| 3. Control cost | Target CPA | Cost per conversion steady for two to three weeks |
| 4. Grow profit | Target ROAS or value-based bidding | Conversion values tracked properly, ideally profit not revenue |
Quality Score is a symptom, not a goal
A low Quality Score means Google thinks your ad and page do not match the search. Chasing the number directly rarely helps. What helps is smaller ad groups with ads written for those exact searches, and landing pages that say the same thing in the first line. Better relevance lowers what you pay per click, often by more than a bid change would.
Performance Max, with guard rails
Left alone, Performance Max likes to take credit for your brand searches and existing customers, because they are easy conversions. We exclude brand terms, keep a separate brand search campaign, add customer lists as signals and check placement and search-category reports every week.
How we measure
Enhanced Conversions and Google Tag set up properly, GA4 linked and checked, and for lead businesses the CRM sends qualified leads and closed deals back into Google Ads. We report what Google claims next to what actually landed in your Shopify or CRM, and we judge success on the second.
Why Brands Choose Us as Their Google Ads Agency
You see what we see
Full access to your own account, a live dashboard and a plain-English note every week. Nothing hidden behind agency logins.
Specialists, not generalists
The people running your account do paid search every day, and the person on your call is the person making the changes.
Shopping and PMax feed work
Feed titles, product categories and custom labels by margin, so the products that make you money get the budget.
Enhanced conversion tracking
Google Tag, Enhanced Conversions and offline imports set up before we scale, because bidding is only as smart as its data.
Waste is the first job
Before we ask for more budget, we show you what is already being wasted and cut it.
Works with your other channels
Google catches the demand Meta, YouTube and SEO create. We plan them together so they do not fight over the same sale.
Google Ads services in detail
Channels we often pair with Google
Google Ads FAQs
What business owners ask us before they hand over their account.
How long until I see results from Google Ads?
Search ads can bring traffic and enquiries in the first week, because the demand already exists. Getting cost per acquisition where you want it usually takes 60 to 90 days, while we cut waste, test ads and give Smart Bidding enough data to learn.
Do you manage Shopping and Performance Max campaigns?
Yes. For ecommerce brands they are usually the biggest part of the account. Most of the gains come from the product feed: clearer titles, the right categories, and custom labels so high-margin products get more budget.
What’s included in your Google Ads management?
Strategy, keyword research, campaign builds, ad copy, negative keywords, feed work, conversion tracking, weekly optimisation, a live dashboard and a written update every week. Landing page advice is included; full page builds are a separate project.
Can you work with my existing Google Ads account?
Yes, and we prefer to. Your account history, Quality Scores and conversion data are valuable, so we restructure in stages instead of starting from scratch.
Should I use broad match keywords?
Sometimes. Broad match works when Smart Bidding has plenty of conversion data and we review search terms every week. In new or low-data accounts we start with exact and phrase match, then open up once we know what converts.
Why are my Google Ads getting clicks but no sales?
Usually one of three things: the searches are the wrong ones (check the search terms report), the landing page does not match what the ad promised, or conversion tracking is broken so Google is optimising blind. The free audit checks all three.
Do I need to bid on my own brand name?
In most cases, yes. Brand clicks are cheap, and if you do not show up, competitors can buy that top spot. We keep brand in its own campaign so it never inflates the results of everything else.
What are Enhanced Conversions?
A Google feature that matches conversions using hashed customer details, like an email address, entered at checkout or on a form. It recovers sales that cookies and privacy settings would otherwise hide, so Smart Bidding gets better data.
Can you track phone calls and offline sales?
Yes. We track calls from ads and from your website, and for businesses that close deals offline we import qualified leads and sales from your CRM, so Google learns which clicks actually become customers.
Is there a minimum contract?
Yes, three months. That is roughly how long it takes to clean up search terms, fix tracking and let Smart Bidding settle, so you are judging real numbers. After that it runs month to month.
What happens on the free Google Ads audit?
We review your search terms, campaign structure, conversion tracking, Shopping feed if you have one, and landing pages. Then we walk you through the waste and the first fixes on a 30-minute call. You keep the list either way.
Ready to Turn Search Traffic Into Revenue?
Send us your account and we will show you, line by line, which searches are making you money and which ones are not.