The Amazon Advertising Agency That Grows Your Entire Account
On Amazon, an ad sale is not just a sale. It tells the algorithm your product sells, and that pushes it up the free results. As an Amazon PPC agency, we run Sponsored ads, DSP and your listings as one system, so every pound or dollar you spend on ads also buys organic rank.
Ads on Amazon Buy You Rank, Not Just Clicks
Google and Meta forget your ad the moment it stops. Amazon remembers. Sales from ads count towards where your product ranks for that keyword, so a good campaign keeps paying after the click.
- 01Ads put the ASIN in front of buyers
Sponsored Products on the exact search you want to rank for.
- 02Sales velocity builds on that keyword
More orders per day, from people who typed that search.
- 03Organic rank follows
The marketplace ranks what converts. Page one is where around nine in ten clicks happen.
- 04Organic sales arrive for free
The same ad spend now sits on a bigger pile of total sales. That is TACoS falling.
- 05Reviews and data make the next ad cheaper
Better conversion rate means Amazon charges you less to win the same spot.
What Happens When Amazon Advertising Is Done Properly.
Typical before and after numbers from the Amazon accounts we have taken over. Grey dot is where the account started, orange is where it got to.
Wasted ad spendLower is better
ACoSLower is better
Page 1 rankingsShare of target keywords
TACoSLower is better
Track runs from 0 to 100 percent. Results vary by category, margin and how much stock you can hold.
The Number We Manage To Is TACoS
Most Amazon agencies report ACoS because it looks good on a campaign screen. It cannot tell you if the business is growing. TACoS can.
How efficient your ads are on their own. Good for judging a keyword or a campaign.
How much of your whole revenue goes to ads. Falling TACoS means the flywheel is working.
The most you can pay per sale and still make money. We set targets against this, not a round number.
A worked example
A sample brand selling a £25 bottle. In month one, ACoS looks fine and TACoS looks heavy. By month six we are spending more on ads, ACoS has barely moved, and the brand is far healthier.
| Month 1 | Month 6 | |
|---|---|---|
| Ad spend | £6,000 | £8,200 |
| Ad-attributed sales | £20,000 | £31,000 |
| Organic sales | £20,000 | £63,000 |
| Total sales | £40,000 | £94,000 |
| ACoS | 30% | 26% |
| TACoS | 15% | 8.7% |
If the bottle makes £9 profit before ads, break-even ACoS is 36%. So a 26% ACoS is profitable on the ad sale alone, and the organic lift on top is the real return.
Everything Your Amazon Brand Needs to Dominate.
Every Amazon ad type has one job. This is the matrix we build accounts from, with roughly how the budget splits once an account is mature.
| Campaign type | Where it shows | When we use it | Funnel fit | Budget share |
|---|---|---|---|---|
| Sponsored Products: autoAmazon picks the matches | Search results and product pages | Every new ASIN. Low bids, used to discover searches and competitor ASINs we would never have guessed. | ||
| Sponsored Products: manualExact, phrase, broad, product targets | Search results and product pages | Where proven keywords live. Exact match gets the money and the top-of-search bid boosts. | ||
| Sponsored BrandsHeadline banner, store, logo | Top of search results | Brand-registered sellers with three or more products. Defends your brand searches and wins category ones. | ||
| Sponsored Brands videoAutoplay video in results | Mid search results, mobile heavy | Products that need showing: size, how it works, before and after. Usually the best click-through rate in the account. | ||
| Sponsored DisplayProduct and audience targeting | Product pages, on and off Amazon | Defending your own product pages and following up with people who viewed but did not buy. | ||
| Amazon DSPProgrammatic display, video, streaming TV | Amazon, Prime Video, Fire TV, Twitch and third-party sites | Once listings, reviews and Sponsored ads are solid. New audiences, lapsed buyers and in-market shoppers at scale. |
SEO Titles, Bullets & A+ Content
Copy written around the searches that convert, plus A+ modules that answer the questions buyers ask before they buy.
Listing optimisation →Full 3P Seller Account Management
Seller Central run end to end: catalogue, inventory alerts, pricing, cases with Seller Support and account health.
Seller Central management →Full 1P Vendor Account Management
Vendor Central purchase orders, chargebacks, retail analytics and the ad budget that sits on top of it.
Vendor Central management →New ASIN Launch Strategy
A 60 to 90 day plan to get a new product its first reviews and onto page one for a handful of main keywords.
Launch strategy →
How a Search Term Earns Its Own Bid
We do not guess keywords. Auto campaigns find them, the search term report proves them, and only the ones that sell get promoted to exact match.
A search term with two or more orders in 30 days moves to its own exact-match target.
Roughly one and a half times your break-even cost per sale, spent with nothing back. Added as a negative.
The promoted term becomes a negative exact in the campaign it came from, so you never bid against yourself.
The report is read weekly. In the first month of a launch, twice a week.
Is Your Listing Ready for Ad Traffic?
Ads only send people to the shelf. If the shelf does not sell, you pay for the visit and lose the rank. Tick what is true for your main product.
Your score
The Rules Our Bid Changes Follow
Bid changes are made by rule, not by mood. These run in every account, through Amazon’s own budget rules or our scripts on the Ads API.
IFA target spends 1.5x break-even cost per sale with no orderTHENCut the bid by 30 to 50%, or add it as a negative if it is irrelevant.IFACoS is under target and top-of-search share is lowTHENRaise the bid 10 to 15% and wait a week before touching it again.IFTop-of-search converts better than the rest of searchTHENAdd a placement boost, sized to the gap in conversion rate.IFThe hour converts at under half the daily averageTHENLower bids or budget in that window instead of switching the campaign off.IFPrime Day or a big sale event is two weeks awayTHENBudgets raised for the event days, bids lifted, deals and coupons lined up.IFStock cover drops below four weeksTHENEase spend on that ASIN so you slow down instead of running out.IFA campaign hits its daily budget before the eveningTHENMove budget from weaker campaigns. Missing the evening peak costs the most.When shoppers actually buy
Conversion rate by day and two-hour block for a sample home and kitchen account. The darker the cell, the more each click is worth.
Sample pattern for illustration. Every category is different, so we build this from your own hourly data before changing anything.
Amazon Advertising in 2026: What’s Changed and Why It Matters.
The platform keeps moving. These are the changes that shape how we run accounts this year.
Shoppers ask the AI assistant, not just the search bar
Amazon’s shopping assistant answers questions using your listing, reviews and Q&A. Listings now need to answer real questions in plain words, or your product gets left out of the answer.
More sellers, higher clicks
Millions of sellers compete for the same shoppers, and cost per click keeps creeping up in busy categories. Waste you could ignore three years ago now decides whether you profit.
Video is everywhere on the page
Sponsored Brands video sits inside the search results, and Prime Video ads run through DSP. A 15 to 30 second product video is now a standard asset, not a nice extra.
Amazon Marketing Cloud is open to more brands
AMC lets us see paths to purchase across ad types and build audiences from them. It is how we prove what DSP and Sponsored Brands add beyond last-click credit.
External traffic gets rewarded
Amazon Attribution tracks sales from Google, Meta and TikTok ads, and brand-registered sellers can earn a bonus on those sales. Off-Amazon ads can now be measured and partly paid back.
One Strategy, Many Storefronts
Each marketplace has its own search terms, prices and competitors, so each gets its own campaigns. We start with the market that already sells, then copy what works.
.com.co.uk.ca.de.ae.sa.in.com.auFrom First Call to Fully Managed in 7 Days.
Track it like an order. Five stops, and you know where we are at every one.
Free Account Audit
Search terms, wasted spend, listing gaps and account health, written up in plain English. Yours to keep.
Custom Strategy & 30-Day Action Plan
Target ACoS by product from your real margins, the campaign map and the first 30 days of work, approved by you.
Reporting Infrastructure Setup
Dashboard with ACoS, TACoS, organic rank and profit per ASIN. Amazon Attribution if you run outside traffic.
Campaign Build & Optimization Begins
Auto, manual and brand campaigns rebuilt or launched, negatives in place, bid rules switched on.
Weekly & Monthly Management Cadence
Weekly harvesting and bid changes with a short note. A monthly review of TACoS, rank and what to test next.
What Makes Us Different From Every Other Amazon PPC Agency.
| EmergingAds | What you often get elsewhere |
|---|---|
| Full-Stack ManagementAds, listings, A+ content and account health handled by one team. | Ads only. Listing problems are “a content issue”. |
| Catalog-Wide StrategyEvery ASIN has a role: hero, profit, defence or clear-out. | Budget piled on the top five sellers. |
| Real-Time Performance DashboardLive ACoS, TACoS, rank and profit per product. | A PDF at the end of the month. |
| TACoS-Led StrategyJudged on total sales growth, not just ad efficiency. | A low ACoS that hides a shrinking business. |
| No Template PlaybooksCampaign structure built around your catalogue and margins. | The same structure copied into every account. |
| Weekly OptimizationSearch terms, bids and negatives every week. | A monthly bulk upload. |
| Direct Access to Your StrategistThe person on your call is the person making the changes. | An account manager passing messages along. |
| You Own Your AccountYour ad account, your data, your history. Three-month minimum, then month to month. | Year-long contracts and data you cannot take with you. |
Amazon Services in Detail
- Amazon PPC management
- Amazon DSP advertising
- Amazon listing optimisation
- Amazon launch strategy
- Seller Central management
- Vendor Central management
Scale Beyond Amazon Advertising.
Outside traffic that converts on Amazon also lifts rank. These channels work best alongside your Amazon ads. If you also sell from your own store, see how we run ecommerce marketing for D2C brands.
Amazon Advertising Agency Questions Answered.
What sellers and vendors ask us before they hand over the account.
Do you manage both Seller Central and Vendor Central accounts?
Yes. We run 3P Seller Central and 1P Vendor Central accounts, and some brands that use both. The ads work much the same; what changes is who controls price, stock and the Buy Box, and we plan around that.
What’s included in Amazon PPC management?
Strategy and target ACoS by product, campaign builds across Sponsored Products, Brands and Display, keyword harvesting, negatives, bid and budget rules, dayparting, a live dashboard and a written update every week. Listing advice is included; full listing rewrites and A+ design are part of our listing service.
Do you handle Amazon DSP?
Yes. We use DSP for new audiences, retargeting people who viewed your products, winning back lapsed buyers and streaming TV through Prime Video. It usually makes sense once Sponsored ads and listings are in good shape and there is enough budget to test it properly.
How is TACoS different from ACoS, and why does it matter?
ACoS is ad spend divided by sales from ads. TACoS is ad spend divided by all sales, including organic. ACoS tells you if a campaign is efficient. TACoS tells you if your ads are growing the business. If TACoS is falling while sales rise, the ads are lifting your organic rank.
Can you help with new product launches?
Yes. A launch is a 60 to 90 day plan: listing ready before day one, Amazon Vine for early reviews where eligible, aggressive exact-match bids on a handful of main keywords, and a clear point where we start pulling ACoS back down.
Do you write and optimize listing content?
Yes. Titles, bullets, backend search terms and A+ content, written around the searches that actually convert in your ads data. Better listings raise conversion rate, which makes every ad click cheaper.
Can you take over an account that’s already running ads?
Yes, and most of our accounts started that way. We keep the campaigns with good history, clean up the waste and restructure in stages, so sales do not dip while we fix things.
How long until we see ACoS improvement?
Waste cuts show within the first two to four weeks, because negatives and bid fixes take effect straight away. Rank and TACoS improvements take longer, usually two to three months, as sales velocity builds.
Do you provide reporting outside of Amazon’s own dashboard?
Yes. You get a live dashboard with ACoS, TACoS, organic rank on target keywords and profit per ASIN, plus a short written note every week. You also keep full access to your own Amazon account.
What happens if our account gets suspended?
Ads stop when an account or listing is suspended, so we watch account health and policy warnings every week to catch problems early. If a suspension happens, we help with the investigation and plan of action, and pause or move ad spend until the listing is back.
Can you manage Amazon Ads alongside our Google or Meta Ads?
Yes. We run Google, Meta and TikTok too, and with Amazon Attribution we can see which outside ads lead to Amazon sales. Planning them together stops channels from fighting over the same buyer.
Find Out Exactly Where Your Amazon Revenue Is Being Left Behind.
Give us read access to your account. In a 30-minute call, we show you where the money is leaking and what we would fix first.
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