Does TikTok Ads work for B2B or only B2C?+
TikTok is primarily B2C and D2C-focused. Certain B2B verticals like SaaS, professional services, and events can generate awareness and leads. We will advise honestly on whether TikTok is the right channel for your business model.
Do you produce the video creative?+
We provide creative strategy, scripting, and briefing for TikTok-native formats. We can also produce ads directly or work with your existing content team or UGC creator network.
What budget do I need to start?+
We recommend a minimum of $2,500 per month in ad spend to allow meaningful creative testing across multiple formats and audiences.
Can you integrate TikTok Shop?+
Yes — we set up and manage TikTok Shop including product catalogue integration, in-video tagging, and live shopping campaigns for ecommerce brands.
How is TikTok different from Instagram Reels for advertising?+
TikTok algorithm rewards native-feeling content more heavily, has younger demographics, and typically sees lower CPMs for early-adopter advertisers. Instagram Reels audiences skew slightly older with higher purchase intent for certain product categories.