Branding & Content Built to Fuel Every Other Channel
Most brands do not have a logo problem. They have a consistency problem. We are a branding agency that builds the identity, writes the messaging and then produces the ads, posts, decks and pages, so every channel you pay for looks and sounds like the same business.
EA-040EA-003EA-080EA-021Three Logos, Seven Colours, One Business
Open a growing brand’s website, its Meta ads and its sales deck side by side. Most of the time they look like three different companies. That costs you money, because people only trust what they recognise.
The logo file everyone uses is a screenshot from 2019.
Each freelancer picked their own blue. Nobody wrote down the hex code.
The ads promise one thing, the landing page says another.
Every new post needs the founder to approve it, so content slows to a trickle.
Full-Stack Branding & Content
Six parts of one job. You can start with any of them, but they work best as a set, because the ad creative is only as good as the messaging under it.
Brand Identity Design
Details →Logo suite, colour tokens, type pairing, icon and imagery rules, all in a guideline book your team and freelancers can actually follow.
Messaging & Tone of Voice
Details →Positioning line, three message pillars, proof points and a tone guide with real example sentences, so copy sounds the same no matter who writes it.
Content Production
Details →Social posts, short videos, carousels and blog graphics produced every month from the system, not invented from scratch each time.
Case Study & Testimonial Content
Examples →We interview your customers, write the story with real numbers and cut it into a page, a PDF, an email and a set of ad quotes.
Ad Creative Design
Details →Static and motion ads in every placement size, built from templates your media buyer can refresh weekly without breaking the brand.
Website & Landing Page Copy
Details →Headlines, sections and calls to action that pick up exactly where the ad left off, so the click does not land on a stranger.
What a Brand System Actually Contains
A logo is one line on this sheet. The rest is what stops your tenth freelancer from inventing a new look. Here is the first page of a sample spec, rendered for a fictional coaching brand.
Logo lockups 02.1
Minimum size: mark 24px on screen. Clear space: the height of the N on every side. Never on a busy photo without the ink panel.
Colour tokens 02.2
#7C4DFF#FF5F00#FFC72C#14122BType scale 02.3
Imagery rules 02.4
- Real clients and team, natural light
- One subject, lots of space
- Highlight circle bottom right
- Handshake stock photos
- Text over faces
- More than two brand colours in one frame
Sample spec for a fictional brand. A full guideline book runs 20 to 40 pages and also covers icons, motion, photography, email and slide layouts.
Decide What You Say Before You Decide How It Looks
The messaging house is a one-page document. One positioning line on top, three pillars that support it, and a foundation of proof. Every headline we write later has to come from one of those blocks.
It sounds simple. It is also the step most brands skip, which is why their ads test ten unrelated angles and learn nothing. With a house in place, a creative test becomes “pillar 1 versus pillar 2”, and the winner tells you something about your market.
Tone of voice, set like sliders
Example lines written for a fictional coaching brand. Your sliders get set in the discovery workshop.
What Is Inside a 40+ Asset Brand Pack
Delivered as organised folders in your Google Drive or Dropbox, with editable source files. Not a single PDF you cannot change.
Identity
Every file a designer or developer will ask for.
- Logo, horizontal + stacked
SVG - Logo, light + dark versions
PNG - Brand mark + favicon set
ICO - Colour tokens for web
CSS - Font files + pairing
WOFF2 - Icon set, 24 icons
SVG
Guidelines & messaging
The rules, written down once.
- Brand guideline book
PDF - Messaging house
DOC - Tone of voice guide
DOC - Boilerplate + bios
DOC - Photography brief
PDF - Do and don’t sheet
PDF
Templates
Editable in Canva or Figma by your team.
- Ad templates, 1:1, 4:5, 9:16
FIG - Social posts + carousels
CANVA - Story + Reel covers
CANVA - Sales deck master
PPTX - Email header + modules
HTML - Letterhead, card, invoice
DOCX
Launch content
Ready to post the week the brand goes live.
- First ad creative set
PNG - Launch posts, 2 weeks
PNG - Profile banners, all channels
PNG - Homepage copy
DOC - Landing page copy
DOC - Email signature
HTML
One Source File, Every Template
The reason content output goes up is not that we work faster. It is that nobody starts from a blank page any more. Every template pulls from the same tokens, so a change to the source updates everything.
Ad creative
Three sizes per concept, safe zones marked, headline slots sized for 6 to 8 words.
Social posts
Carousel, single image and quote layouts. Your team swaps the words, the look holds.
Sales deck
A master with 15 to 20 slide layouts, so sales stops rebuilding the pitch every quarter.
Header, modules and footer that match the site, coded to work in Gmail and Outlook.
Why Brands Choose Us as Their Branding Agency
Documented, Not Just Designed
Every decision ends up in the guideline book with the reason behind it. When you hire a new designer next year, they read 30 pages instead of guessing.
Built to Fuel Other Channels
We are a performance agency first. We design ads knowing they have to work on a 6-inch screen at scroll speed, and pages knowing they have to convert paid traffic.
Production, Not Just Strategy
The same team that writes the brand strategy produces the posts, ads and decks every month. Nothing gets lost in a handover to another supplier.
How We Build Your Brand & Content System
About three weeks from kickoff to a finished identity, then monthly production on top.
Discovery & Brand Audit
We collect every logo, ad, deck and page you use today, interview the founder and two customers, and look at the three competitors you lose deals to.
Identity & Messaging Build
Two identity routes, one round of changes, then the final system. The messaging house and tone sliders are written in parallel, not after.
Content System Setup
Guideline book, Canva and Figma templates, deck master and email modules. We train your team on a 45-minute call and record it.
Ongoing Production
Ads, posts, videos, case studies and page copy produced from the system each month, planned with whoever runs your paid media.
Results That Speak for Themselves
How a Coaching Brand Unified Its Look Across Every Channel
A business coaching brand came to us with three different logo variations in use, no documented colour palette, and ad creative that looked nothing like the website. We built a full identity system with usage guidelines, then rebuilt the ad creative, social templates and website copy to match. Every new piece made since has stayed consistent, without anyone reviewing each asset.
| Check | Before | After |
|---|---|---|
| Logo | 3 variations | 1 system |
| Colour palette | Not documented | Usage guidelines |
| Ads vs website | Did not match | Rebuilt to match |
| Social templates | None | Built |
| New assets | Checked one by one | Consistent by default |
Brand consistency scorecard, from the before and after of this project.
Branding and content services in detail
Branding & Content FAQs
What founders ask us before a brand project starts.
What’s included in a full brand identity build?
A logo suite (horizontal, stacked and mark-only, light and dark), colour tokens with hex codes, type pairing and scale, icon and imagery rules, a messaging house, a tone of voice guide, a guideline book, and editable templates for ads, social posts, a sales deck and email. In total around 40 files or more, delivered as organised, editable source files.
Do you write brand messaging, not just design visuals?
Yes, and we usually write it first. Positioning, message pillars, proof points, boilerplate and a tone guide with real example sentences. Design without messaging gives you a pretty logo on ads that still say nothing.
How long does a full brand identity take?
About 3 weeks from kickoff to the finished system. Week one is discovery and audit, weeks one to two are identity and messaging, and week three is templates, the guideline book and handover. A refresh of an existing brand is often 1 to 2 weeks.
Can you refresh our brand without starting from scratch?
Yes. If your logo has recognition, we keep it and fix what surrounds it: clean vector files, a locked palette, a consistent type pairing and templates. Most brands need a system more than they need a new logo.
Do you produce ongoing content, or just the brand system?
Both. Many clients start with the identity build and then move to monthly production: ad creative, social posts, short videos, case studies and page copy, all produced from the same system.
Will our ad creative and website actually look consistent?
That is the main point of the work. Ads, social templates and website copy are built from the same tokens and messaging house, and we check every new placement against the guideline before it goes live.
Do you write case studies and testimonials?
Yes. We interview your customer, pull out the before, the change and the numbers, then write a web page, a one-page PDF, an email and short quotes for ads. You and the customer approve everything before it is published.
Can you work with our existing design team?
Yes. We often build the system and templates, then train your in-house designers to run with them. They get the source files in Figma or Canva and a recorded walkthrough, so nothing depends on us.
Is this only for e-commerce and consumer brands?
No. We work with coaches, consultants, B2B service firms, SaaS and local businesses as well as D2C brands. B2B brands usually need more on the messaging, deck and case study side; consumer brands need more ad sizes and social templates.
What’s included in ongoing content production?
An agreed monthly volume of ad creatives, social posts, carousels, short videos and written pieces such as case studies, emails or landing page copy. We plan it with whoever runs your paid media, so the content you get is the content your ads need next.
Who owns the logo and files when the project ends?
You do. Once the project is paid, you own the final logo, artwork and copy, and you get every editable source file. Fonts follow their own licence; we use free or properly licensed typefaces and tell you which.
How do we keep the brand consistent after you hand it over?
Three things: templates that lock the layout so only the words change, a guideline book that explains the reasons and not just the rules, and one person on your side who owns sign-off. We can also do a quarterly brand check across your live ads, site and social.
Ready for a Brand That Looks the Same Everywhere?
Send us your website, your ads and your deck. We will show you where they disagree and what one system would fix first.