Turn LinkedIn Into a Predictable B2B Pipeline Channel

For most B2B companies with a deal size above roughly $5,000 to $10,000, yes. No other platform lets you target by job title, seniority and named company. If your product is cheap or sold to consumers, the clicks usually cost too much, and we will tell you that on the audit.

Initial leads usually appear within the first one to two weeks. Because B2B sales cycles are longer, meaningful pipeline and closed revenue data typically show up over 60 to 90 days. We report on leading signals, like qualified leads and meetings, while the deals mature.

Yes. We combine industry, company size, job function, seniority and title, and for ABM we upload the exact companies you want. We also exclude what wastes money, such as students, job seekers, your competitors and your existing customers when the goal is new business. Our SaaS marketing and finance marketing pages show how the targeting changes by sector, and our client list shows who we already run it for.

Yes. We split your target list into tiers, from a handful of named accounts run one to one, to thousands of ICP-fit companies, and give each tier its own creative, budget and sales handoff. Sales gets regular reports on which accounts are engaging.

Lead Gen Forms open inside LinkedIn with the person’s details already filled in, so they convert much better, often two to three times a landing page. Landing pages give you more room to qualify and educate. We usually start with Lead Gen Forms plus one qualifying question, and use landing pages for demos and high-intent offers.

Ads that teach something or show a hard number. Document ads with a genuinely useful guide, short videos with a clear point in the first few seconds, and single images with one strong proof point. Polished brand ads with vague claims tend to get scrolled past by senior buyers.

Thought Leader ads promote a post from a real person, like your founder or a senior leader, instead of the company page. They usually get more engagement and cheaper clicks because people trust people. They work best when the person already posts and is happy to reply to comments.

Yes. We sync Lead Gen Form leads into HubSpot, Salesforce, Zoho and most other CRMs, with hidden fields so each lead shows which campaign and offer it came from. Then we send qualified stages back to LinkedIn as offline conversions, so the campaigns optimise for pipeline, not form fills.

Yes, and it usually works better that way. LinkedIn puts you in front of the buying committee, Google catches them when they search later, and Meta gives cheap retargeting. We plan them together so they do not compete for credit on the same deal.

Strategy and ICP mapping, audience builds, ad copy and design, Lead Gen Form setup, CRM integration, weekly optimisation, offline conversion tracking and a report that shows leads, meetings and pipeline. Landing page advice is included; full page builds are a separate project.

We review your targeting, audience sizes, creative, forms, Insight Tag and how leads reach your sales team. If you have not run LinkedIn yet, we run the pipeline maths with your deal size instead. Then we walk you through it on a 30-minute call, and you keep the findings either way.