⚙️ Marketing Automation Sequences
We Don’t Just Use Automation Tools. We Engineer the Sequences.
Anyone can connect Zapier to Klaviyo. The difference is the sequence logic behind it — the exact triggers, wait times, conditions, and channel-switching that turn a tool stack into a revenue system that runs without you.
35%
Avg. Cart Recovery via Sequence
4.2x
Email Sequence Revenue vs. Spend
20+
Sequences Mapped Per Brand
⚙️
Sequence Engineering
Zapier · WhatsApp · Klaviyo
Zapier
Make.com
Klaviyo
WhatsApp API
GoHighLevel
HubSpot
Our Worldwide Clients
Trusted by growth-stage brands across 4 countries
Our Philosophy
Tools Don’t Generate Revenue. Sequence Logic Does.
Every agency will tell you they use Klaviyo, WhatsApp, and Zapier. Almost none of them will show you the actual sequence: which event triggers the first message, how long you wait before the second, what condition sends a customer down a different path, and which channel you switch to when the first one gets ignored.
That sequence logic — not the tool subscription — is what recovers an abandoned cart, turns a cold lead into a booked call, or brings a lapsed customer back without a human lifting a finger. We design, build, and continuously tune that logic across Zapier, Make.com, Klaviyo, and WhatsApp Business API.
A Real Sequence, Mapped
Inside an Abandoned Cart Recovery Sequence
This is the actual trigger-and-wait logic behind one of our highest-performing flows — the kind of detail most agencies won’t show you before you sign.
01
Trigger: Checkout Started, No Purchase
Klaviyo detects a checkout event with no completed order. Sequence enters a 60-minute hold to allow for natural completion before intervening.
Klaviyo
02
+1 Hour: Soft Reminder
Email sent with cart contents and a direct return-to-checkout link. No discount offered yet — this step exists purely to catch distracted, not price-sensitive, shoppers.
Email
03
+6 Hours: Channel Switch If Unopened
Condition checks email open status via Zapier webhook. If unopened, a WhatsApp message fires instead of a second email — because an ignored email usually means the inbox is not where this customer is paying attention.
Zapier → WhatsApp
04
+24 Hours: Incentive Introduced
A time-bound discount code is introduced for the first time — deliberately withheld until this step so full-price recoveries in steps 1–3 are not needlessly discounted.
Email + WhatsApp
05
+72 Hours: Final Nudge & Exit
Last-chance message before the discount code expires. Customer then exits the sequence and enters standard newsletter cadence — no further recovery messaging.
SMS
What We Build
Every Sequence a Growing Business Actually Needs
Abandoned Cart & Browse Recovery
Multi-touch, multi-channel recovery sequences across email, WhatsApp, and SMS — timed and conditioned to recover revenue without over-discounting.
Welcome & Onboarding Sequences
First-touch sequences that introduce your brand, set expectations, and move new subscribers or leads toward their first purchase or booked call.
Lead Nurture & Scoring Sequences
Behavior-triggered nurture flows in HubSpot or GoHighLevel that score engagement and route sales-ready leads to your team automatically.
WhatsApp Broadcast & Drip Sequences
Order confirmations, shipping updates, and promotional drip sequences via WhatsApp Business API — built for the open rates email cannot match.
Post-Purchase & Win-Back Sequences
Automated upsell, cross-sell, and re-engagement sequences that activate based on purchase history and time-since-last-order thresholds.
Cross-Tool Workflow Automation
Zapier and Make.com workflows that sync data between your store, CRM, ad platforms, and reporting dashboards — the connective tissue every sequence above depends on.
Our Process
How We Design Your Sequences
From customer journey map to live, tuned sequences in 3–4 weeks.
01
Journey Mapping
We map every point a customer or lead could go silent — cart abandonment, unopened emails, stalled conversations — and identify which sequences would recover the most value.
02
Sequence Logic Design
Trigger, wait time, condition, and channel-switch logic documented for each sequence before a single automation is built — so the strategy is right before the tooling begins.
03
Build & Cross-Tool Integration
Sequences built in Klaviyo, WhatsApp Business API, and your CRM, connected via Zapier or Make.com, with every trigger and condition tested before launch.
04
Monitor & Refine Timing
Monthly review of open rates, click rates, and recovery revenue per sequence step — adjusting wait times and messaging based on what the data actually shows.
Real Results
Sequence Performance Benchmarks
Real results from automated sequences we manage.
Client’s Testimonials
What Our Clients Say
“
★★★★★
Generating over $20k+ per month for my courses and sold over my services to clients in different niches.
Caterina Ciacatani
Founder at Sixty Social Seconds
“
★★★★★
EmergingAds team helped me with Paid ads and generated leads for my Online Yoga Coaching Business.
Lilith Moon
Founder, Shamanic Yoga
“
★★★★★
Piyush and his team helped me to grow the business in the early stages. Highly skilled and knowledgeable team to work with.
Mellissa Ricker
Founder & CEO of Engineered to Scale
“
★★★★★
EmergingAds’s efforts helped the client generate ticket sales through a focused digital campaign. The team was supportive, responsive, and prompt in replying throughout the engagement.
Michael Dynan
Founder at Design Mumbai
FAQ
Marketing Automation Sequences — Frequently Asked Questions
How many touchpoints should an abandoned cart sequence have?
We typically build 3–5 touchpoints across 72 hours: an early no-discount reminder, a channel-switch step for unengaged customers, an incentive step introduced deliberately late, and a final expiring-offer nudge. More than 5 touchpoints usually creates fatigue rather than recovery.
Can WhatsApp and email sequences run together?
Yes — and they should. Our sequences typically default to email first, then use a Zapier-triggered condition to switch to WhatsApp if the email goes unopened within a set window, rather than sending both channels blindly to every customer.
Do you build the automation inside our existing tools?
Yes — we build within your existing Klaviyo, HubSpot, GoHighLevel, or WhatsApp Business API account rather than requiring a platform switch, using Zapier or Make.com as the connective layer between them.
How do you decide sequence timing and wait periods?
Initial wait periods are based on industry benchmarks and your specific purchase cycle, then refined using your actual open, click, and conversion data from the first 30 days live.
What is the difference between this and your Automation Channels service?
Automation Channels covers the full tool stack we work across — the tracking, CRM, and reporting tools available to your business. Marketing Automation is the specific practice of designing and building the trigger-and-sequence logic on top of those tools — the two work together but are distinct disciplines.
Get Started
Ready to See Your Sequences Mapped?
Book a free automation audit. We will map where your leads and customers currently go silent, and show you exactly which sequences would recover the most revenue.
Map My Automation →