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App Marketing – emergingads.com
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📱 App Marketing & User Acquisition

Grow Your App With High-Quality Users at Scale

We run performance-driven app marketing campaigns across Meta, Google UAC, TikTok, and Apple Search Ads — driving high-quality app installs, in-app purchases, and user retention at scalable cost per install and cost per action.

42%
Average CPI Reduction
3.2x
In-App Purchase ROAS
30%
Day-30 Retention Improvement
📱
Multi-Platform App UA
Meta, Google UAC, TikTok, ASA
Meta App Ads Google UAC Apple Search Ads TikTok App Ads SKAdNetwork Firebase Analytics
Our Worldwide Clients

Trusted by growth-stage brands across 4 countries

Prime Weld The Simple Seed Baby AUS Mortgages Zuplex Happy Tails
What We Run

App User Acquisition That Focuses on Quality, Not Just Volume

Vanity installs from broad app campaigns generate high install counts but low active users and poor retention burning budget without building a sustainable user base. We run app marketing campaigns optimised toward in-app events rather than just install volume.

We manage the complete app UA stack: Meta App Install campaigns, Google Universal App Campaigns, TikTok App Ads, and Apple Search Ads with Firebase, Adjust, or Appsflyer attribution setup and creative testing frameworks designed for each platform format.

Why Choose Us

Why Quality App Acquisition Matters

Install volume is vanity. Day-30 active users and in-app revenue is the real metric.

🎯
In-App Event Optimisation
We optimise campaigns toward in-app events that predict LTV — registration, first purchase, subscription activation — using MMP data to feed platform algorithms accurately.
📊
Mobile Measurement Partnership
Full MMP setup with Firebase, Adjust, or Appsflyer providing accurate install attribution across all platforms essential for understanding true CPI post-iOS14.
🎨
App Creative Strategy
Playable ads, video demo clips, feature highlight carousels, and user testimonial formats each tested systematically to identify the creative angles that drive highest-quality users.
🍎
Apple Search Ads
High-intent app discovery from App Store searches — often the most cost-effective channel for apps with strong organic keyword presence and a clear value proposition.
🔄
Retention-Correlated Targeting
We build audience targeting strategies that correlate with Day-30 and Day-60 retention — finding user segments that install AND stay active.
📈
LTV-Based Scaling
As MMP data matures, we shift scaling decisions toward User LTV rather than CPI ensuring budget scales toward cohorts that generate the most long-term revenue.
Our Process

Our App Marketing Launch Process

From MMP setup to scaled campaigns in 2–3 weeks.

01
MMP & Attribution Setup
Firebase, Adjust, or Appsflyer implementation with in-app event mapping, platform SDK integration, and postback configuration ensuring every install and in-app action is accurately attributed.
02
Creative Asset Production
Video app demos, feature highlight videos, playable ad briefs, and static creative assets across required sizes for Meta, Google UAC, and TikTok placements.
03
Campaign Launch & Event Optimisation
Campaigns launched with in-app event optimisation targets, structured A/B tests, and platform-specific audience strategies moving bidding toward higher-value events as data accumulates.
04
Scale Quality Users, Suppress Churn
Monthly cohort analysis to identify high-LTV user acquisition sources — scaling toward channels that produce retained users and suppressing campaigns that drive install-and-churn behaviour.
Real Results

App Marketing Performance

User acquisition benchmarks from app campaigns we manage.

↓42%
Average CPI Reduction
3.2x
In-App Purchase ROAS
30%
Day-30 Retention Improvement
4
Platforms: Meta, Google, TikTok, ASA
🏆 Featured Case Study

How an Indian Social App Cut CPI by 48% While Improving Day-30 Retention

Case Study · Mobile App · India

Caarisma, an Indian social app, was acquiring installs at high CPI with poor Day-30 retention. We restructured campaigns toward registration and profile completion events, implemented Firebase attribution, and shifted creative toward community belonging angles — cutting CPI by 48% while improving Day-30 retention significantly.

Read Full Story →
-48%
CPI Reduction
+35%
Day-30 Retention
3
Platforms Managed
Client’s Testimonials

What Our Clients Say

“
★★★★★
Generating over $20k+ per month for my courses and sold over my services to clients in different niches.
Caterina Ciacatani
Caterina Ciacatani
Founder at Sixty Social Seconds
“
★★★★★
EmergingAds team helped me with Paid ads and generated leads for my Online Yoga Coaching Business.
Lilith Moon
Lilith Moon
Founder, Shamanic Yoga
“
★★★★★
Piyush and his team helped me to grow the business in the early stages. Highly skilled and knowledgeable team to work with.
Mellissa Ricker
Mellissa Ricker
Founder & CEO of Engineered to Scale
“
★★★★★
EmergingAds’s efforts helped the client generate ticket sales through a focused digital campaign. The team was supportive, responsive, and prompt in replying throughout the engagement.
Michael Dynan
Michael Dynan
Founder at Design Mumbai
FAQ

App Marketing — Frequently Asked Questions

Which MMP do you work with?
We work with Firebase for smaller budgets, and Adjust or Appsflyer for brands needing more advanced LTV and cohort reporting. We recommend based on your budget and attribution complexity.
How is app marketing affected by iOS ATT?
iOS App Tracking Transparency significantly reduced available attribution data for iOS apps. We implement SKAdNetwork alongside MMP postbacks and model attribution probabilistically where deterministic data is not available.
Do you run Android and iOS simultaneously?
Yes — we run separate campaigns for Android and iOS with platform-specific targeting, creative, and bidding strategies since user acquisition costs and behaviour differ significantly between the two stores.
What is the minimum budget?
We recommend a minimum of $3,000–5,000 per month in app install spend to generate enough event data for meaningful in-app event optimisation and LTV-based scaling.
Can you help with App Store Optimisation?
We provide ASO guidance alongside paid app marketing since organic App Store visibility compounds the efficiency of paid install campaigns.
Get Started

Ready to Grow Your App With Quality Users?

Book a free app marketing audit. We will review your current user acquisition setup and show you exactly where CPI and retention improvements are possible.

Book Free Strategy Audit →
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