Grow Your App With High-Quality Users at Scale
We run performance-driven app marketing campaigns across Meta, Google UAC, TikTok, and Apple Search Ads driving high-quality app installs, in-app purchases, and user retention at scalable cost per install and cost per action.
Trusted by growth-stage brands across 4 countries
App User Acquisition That Focuses on Quality, Not Just Volume
Vanity installs from broad app campaigns generate high install counts but low active users and poor retention burning budget without building a sustainable user base. We run app marketing campaigns optimised toward in-app events rather than just install volume.
We manage the complete app UA stack: Meta App Install campaigns, Google Universal App Campaigns, TikTok App Ads, and Apple Search Ads with Firebase, Adjust, or Appsflyer attribution setup and creative testing frameworks designed for each platform format.
Why Quality App Acquisition Matters
Install volume is vanity. Day-30 active users and in-app revenue is the real metric.
Our App Marketing Launch Process
From MMP setup to scaled campaigns in 2–3 weeks.
App Marketing Performance
User acquisition benchmarks from app campaigns we manage.
How an Indian Social App Cut CPI by 48% While Improving Day-30 Retention
Caarisma, an Indian social app, was acquiring installs at high CPI with poor Day-30 retention. We restructured campaigns toward registration and profile completion events, implemented Firebase attribution, and shifted creative toward community belonging angles cutting CPI by 48% while improving Day-30 retention significantly.
Read Full Story →What Our Clients Say
App Marketing Frequently Asked Questions
Which MMP do you work with?
How is app marketing affected by iOS ATT?
Do you run Android and iOS simultaneously?
What is the minimum budget?
Can you help with App Store Optimisation?
Ready to Grow Your App With Quality Users?
Book a free app marketing audit. We will review your current user acquisition setup and show you exactly where CPI and retention improvements are possible.
Book Free Strategy Audit →
