Your Entire Amazon Account. Expertly Managed.
Amazon Seller Central is a full-time job. Account health monitoring, FBA inventory, listing compliance, PPC campaigns, case management and customer messaging all demand daily attention. We take complete ownership of your Seller Central account so you can focus on your business while we protect and grow your Amazon revenue.
Our Worldwide Clients
Trusted by growth-stage brands globally.
Real brands across four continents. Every result is documented, attributed and tied to actual revenue growth from our Amazon account management.
Every Part of Your Seller Central Account.
Running a successful Amazon Seller Central account requires expertise across at least eight disciplines simultaneously. Most sellers are strong in one or two areas and exposed in the rest. We cover all eight so nothing falls through the cracks.
Account Health Monitoring
Daily monitoring of every Account Health metric so issues are caught and resolved before they threaten your selling privileges.
- Order Defect Rate, Late Shipment Rate, Pre-fulfilment Cancellation Rate
- A-to-Z Guarantee claim response within 24 hours
- Policy violation monitoring and remediation
- Suspension prevention and appeal management
FBA Inventory Management
Proactive inventory planning that prevents stockouts and avoids costly long-term storage fees and IPI score damage.
- Weekly inventory level monitoring and reorder alerts
- Sales velocity-based replenishment planning
- Stranded and aged inventory management
- IPI score monitoring and optimisation
Listing Management
Ongoing listing maintenance including suppression fixes, content updates, variant management and category-specific compliance.
- Suppressed and inactive listing resolution
- Parent-child variation management
- Hijacker monitoring and removal
- Category-specific compliance audits
PPC Campaign Management
Full Sponsored Products, Sponsored Brands and Sponsored Display campaign management with weekly optimisation cycles.
- Campaign build, structure and keyword research
- Weekly bid, budget and placement optimisation
- Search term harvesting and negative match
- TACoS tracking and margin-based scaling
Customer Messaging
All buyer-seller communication managed within Amazon’s 24-hour requirement with professional, policy-compliant responses.
- All buyer messages answered within 24 hours
- Return and refund request management
- Review request sequences via Request a Review
- Negative feedback response and removal requests
Case Management
Expert navigation of Amazon Seller Support for reimbursements, listing issues, account problems and escalations that sellers struggle to resolve alone.
- FBA reimbursement claims for lost and damaged inventory
- ASIN reinstatement and listing error resolution
- Account suspension Plan of Action writing
- Brand Registry and IP complaint management
Why Professional Account Management Changes Everything.
What is Amazon Seller Central Management?
Amazon Seller Central management is the ongoing operation of a third-party (3P) Amazon seller account by a specialist agency. It covers every function required to grow and protect your Amazon business: account health, listings, FBA inventory, PPC advertising, customer communications, case management and compliance. The alternative is trying to manage all of this yourself while also running your actual business.
Seller Central vs Vendor Central: Which Is Right for You?
Seller Central is for brands that sell directly to Amazon customers as third-party sellers. You control your pricing, inventory levels and brand presentation. Vendor Central is for brands invited to sell wholesale to Amazon as a first-party supplier. Seller Central typically offers higher margins and more control, but requires active management of all account functions. Vendor Central offers simpler operations but less pricing control and significant chargeback exposure.
How We Protect Your Account Health Score
Amazon can suspend your selling privileges if your Order Defect Rate exceeds 1 percent, your Late Shipment Rate exceeds 4 percent or your Pre-fulfilment Cancellation Rate exceeds 2.5 percent. We monitor all metrics daily, respond to A-to-Z claims within 24 hours and maintain every performance indicator well within Amazon’s required thresholds. Suspension prevention is far more valuable than suspension recovery.
Amazon FBA Reimbursements: The Money Most Sellers Miss
Amazon loses, damages or miscounts inventory regularly. Amazon’s policy entitles you to reimbursement for these losses, but claims must be filed within specific windows and require detailed documentation. Most sellers miss thousands of dollars in legitimate reimbursements annually because they do not have a systematic process for identifying and claiming them. We run monthly FBA reimbursement audits as part of our standard account management service.
The Metrics We Monitor Every Single Day.
Amazon measures your account health across multiple performance metrics. Breaching any single threshold can trigger account suspension. We monitor every metric daily and act immediately when any indicator moves toward the threshold.
| Metric | Amazon Threshold | Our Target | Consequence of Breach |
|---|---|---|---|
| Order Defect Rate | Under 1% | Under 0.1% | Account suspension risk |
| Late Shipment Rate | Under 4% | Under 0.5% | Account deactivation risk |
| Pre-fulfilment Cancel Rate | Under 2.5% | Under 0.3% | Selling privileges review |
| Valid Tracking Rate | Above 95% | Above 99% | Buy Box suppression |
| IPI Score | Above 400 | Above 600 | FBA storage limits reduced |
| Invoice Defect Rate | Under 5% | Under 0.5% | B2B selling restriction |
From Account Access to Full Management.
Account Access and Full Audit
We request view-only access initially to conduct a full account audit before taking any actions. We review account health history, all open cases, listing quality, inventory health, PPC campaign structure, FBA reimbursement history and any outstanding policy notifications. You receive a detailed findings report with prioritised action items before we begin management.
Account Health Stabilisation
If any metrics are approaching thresholds, we address them immediately: resolving open A-to-Z claims, responding to pending customer messages, closing out open cases with Seller Support and fixing any suppressed or inactive listings. Health stabilisation takes priority over everything else because a suspended account earns nothing.
Listing and Inventory Optimisation
Once health is stable, we optimise all active listings: keywords, bullets, A+ Content and backend search terms. We set up inventory replenishment thresholds based on sales velocity and lead times, clear any stranded or aged inventory, and ensure FBA shipment processes are efficient and compliant with Amazon’s packaging and labelling requirements.
PPC Launch and Optimisation
We build or rebuild your Sponsored Products, Sponsored Brands and Sponsored Display campaigns using our tiered architecture. Auto campaigns discover new keywords. Manual campaigns capture high-intent traffic. Branded campaigns defend your listings. Weekly optimisation cycles improve ACoS and TACoS systematically over 60 to 90 days.
Ongoing Management and Reporting
Monthly deep-dive reports covering ASIN-level P&L, account health summary, FBA reimbursement claims filed, PPC performance by campaign and keyword, organic rank progression and 30-day forward strategy. Live Looker Studio dashboard updated daily with all key metrics. Quarterly business review with growth strategy recommendations.
Complete Your Amazon Growth Stack.
Seller Central management works best when combined with optimised listings, strong PPC campaigns and a DSP strategy. Explore our full range of Amazon services below.
More Ways We Grow Your Brand.
Amazon associates affiliate marketing is one channel. We manage paid media and automation across every platform your customers use.
Amazon Seller Central Management Questions Answered.
Find Out What Your Account Is Leaving on the Table.
We audit your Amazon Seller Central account for free: account health status, listing quality, FBA inventory health, PPC structure, unclaimed reimbursements and compliance gaps. No commitment. Just a clear picture of where you are and exactly what to fix first.
