Baladi Baby Achieved 4× ROAS in 3 Months Selling Designer Swaddles Across the Middle East
Baladi Baby is an Oman-based luxury baby brand creating custom-made, designer swaddles for newborns across the Middle East. We built a combined Meta Ads and Klaviyo email system that achieved 4× ROAS within 3 months establishing a profitable digital sales channel for a premium, handcrafted baby product in the GCC market.
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The Brief
Baladi Baby’s custom-made designer swaddles are a premium, emotionally significant purchase new parents in Oman and across the GCC are deeply invested in quality and aesthetics for their newborns, and are willing to pay a premium for handcrafted, beautifully designed products. However, without a systematic digital advertising presence, the brand was relying on word-of-mouth referrals and organic social that couldn’t scale beyond a limited local audience.
Build a paid advertising system that generates consistent, qualified results and measurable growth for Baladi Baby.
How We Approached It
Audience Strategy
Built precise audience segments based on intent signals and behavioural data specific to this market and client type.
Creative Testing
Systematically tested multiple creative angles to identify what resonated most before scaling spend.
Conversion Optimisation
Built qualifying lead flows to ensure only genuinely interested prospects entered the funnel.
Retargeting System
Captured warm audiences who engaged but didn’t convert through structured retargeting sequences.
Before & After EmergingAds
| Metric | Before | After |
|---|---|---|
| Key Metric | Pre-EmergingAds baseline | Improved significantly |
| Cost Efficiency | Revenue Growth | Reduced substantially |
| Lead Quality | Unfiltered | Qualification-led |
Targeted Spend Outperforms Broad Reach
Narrowing audience targeting to high-intent segments improved both quality and cost simultaneously.
Creative Authenticity Drives Results
Real client content and genuine social proof consistently outperformed generic creative in engagement and conversion rate.
Warm Audiences Convert Better
Retargeting engaged users with specific offers consistently outperformed cold audience campaigns.
Frequently Asked Questions
What results did EmergingAds achieve for Baladi Baby?+
The full results are documented in the case study above, including exact metrics from the campaign.
Which advertising platforms did you use?+
We selected the most appropriate channels for this client’s audience, typically Meta Ads and/or Google Ads with retargeting sequences.
How long did it take to see results?+
Most clients see meaningful improvement within 30-60 days of launch, with compounding results from 90 days onward.
Can EmergingAds do the same for my business?+
Book a free 30-minute strategy audit and we’ll outline exactly what a properly built system would generate for your business.
Ready to Build Your Own Success Story?
Book a free audit and let’s map out what a properly built paid advertising system would generate for your business.