Baladi Baby Achieved 4x ROAS in 3 Months Selling Designer Swaddles Across the Middle East
Baladi Baby makes custom, designer swaddles for newborns, from Oman. This baby brand Meta Ads case study shows the system we built with Klaviyo email: 4x ROAS within 3 months, and a profitable online sales channel in the GCC for a handcrafted product.
- 4xROAS
- $30CAC
- $10Kad spend
- 90 daysto results
Baladi Baby: A Baby Brand Meta Ads Case Study
A luxury baby brand making custom-made designer swaddles for newborns across the Middle East.
Details
- Client
- Baladi Baby
- Industry
- Baby products, premium and handcrafted
- Based in
- Oman
- Sells to
- New parents in Oman and across the GCC
- Channels
- Meta Ads, Klaviyo email
- Services
- Meta Ads management, email marketing
- Ad spend
- $10K
- Time to results
- 90 days
The Brief
A beautiful product that people loved, sold almost entirely through people who already knew about it.
A premium, emotional purchase
New parents in Oman and the wider GCC care a lot about quality and looks for their newborn, and will pay more for something handcrafted and beautifully made. That is a strong position, but only if they find you.
Growth by word of mouth
Sales came from referrals and organic social. Both are lovely signals of a good product. Neither can be turned up when you want more orders.
A ceiling on the local audience
Without a systematic paid presence, the brand could not reach far beyond its own circle. The goal was a paid system that brings consistent, measurable sales.
Six Milestones From Day 0 to 4x ROAS
Read it like a height chart on a nursery wall: the campaign grows from the bottom up. Each mark is a stage of how we build Meta Ads and email for a premium baby brand. It shows the order of the work and the method, not dates or extra results.
- Day 0Holds head up
Tracking checked, catalog cleaned
Before any spend, we make sure Meta sees every add to cart and purchase, through the Pixel and the Conversions API, and that the product catalog has clean titles, prices and photos. Custom items need a clear price “from” so ads do not mislead.
On track whenA test order shows up in Events Manager with the right value and currency. - Step 2First smile
First ads live, built around the craft
For a handmade product the making is the story. We start with a small set of concepts: close-ups of fabric and stitching, the custom name or design being added, and a newborn wrapped in the finished piece.
On track whenPeople stop and watch. Thumb-stop and hold rates tell us which concept earns a bigger test. - Step 3Rolls over
Winning creative found
We test angles, not just colours: gift for a new mum, keepsake for your own baby, made to order in the region. For GCC parents we usually run Arabic and English versions side by side instead of one translated ad.
On track whenOne or two angles carry most of the purchases at a cost the margin can live with. - Step 4Sits up
Email flows switched on in Klaviyo
Ads bring people to the site. Email brings back the ones who were not ready. Welcome, browse and cart flows catch them, and order updates keep custom buyers calm while their piece is made.
On track whenFlows start adding orders that would otherwise have been lost after one visit. - Step 5Crawls
Budget moves to what works
Spend shifts from tests to the winning angles and audiences, with retargeting for site visitors and video viewers. We raise budgets in steady steps so Meta’s delivery does not reset each time.
On track whenROAS holds as spend goes up, and CAC stays under the number agreed at the start. - Day 90First steps
4x ROAS within 3 months
A profitable online sales channel for a premium, handcrafted baby product in the GCC, at a $30 customer acquisition cost on $10K of ad spend.
ResultThe published outcome of the campaign.
Milestone names are a playful way to show the order of the work. Only the last mark is a measured result.
The Feeding Schedule: Klaviyo Flows That Bring Parents Back
Babies and email lists have something in common: they do best on a regular schedule. These are the flows we build for a premium baby brand, and why each one matters.
- Welcome series. Introduce the maker and the materials, and ask one question: is this for your baby or a gift? The answer changes what we send next.
- Browse and cart reminders. Premium buyers often look more than once before they buy. A short, warm reminder beats a discount code.
- Order and making updates. Custom pieces take time. Telling buyers where their order is cuts “where is my swaddle?” messages.
- Review and photo request. A photo of a baby in the swaddle is the best ad a baby brand can run.
- Gifting reminders. People who bought a gift once tend to know more people having babies.
The 3-Month Check-Up
The numbers published for this campaign, in one place.
Reached within 3 months
Cost to win each customer
Invested in the campaign
From launch to the result
Outcome: a profitable digital sales channel for a premium, handcrafted baby product in the GCC market.
Notes for Founders of Premium Baby Brands
1Sell the craft, not the discount
Parents paying more for handmade want to see why. Show the fabric, the stitching and the person making it before you ever show a price cut.
2Plan for two buyers
Baby products are bought by parents and by people buying gifts for parents. They need different ads and different emails.
3Write ads for the region
In the GCC, Arabic and English creative written for the market usually beats one ad translated word for word. Test both.
4Let email win the second visit
Paid ads are expensive to use twice on the same person. Flows bring them back for almost nothing.
5Judge ROAS and CAC together
ROAS tells you if the spend paid back. CAC tells you what each new customer cost. You need both to know if you can scale.
The Services and Stories Behind This Result
- MMeta Ads managementFacebook and Instagram ads that sell
- EEmail marketingKlaviyo flows and campaigns
- SEcommerce marketingHow we grow online stores
- BSimple Seed BabyAnother baby brand: 4x ROAS at $100K a month
- COur clients85+ brands across several countries
- RSuccess storiesMore case studies and results
Frequently Asked Questions
Do Meta Ads work for baby product brands in the GCC?
They can work very well, because new parents spend a lot of time on Instagram and Facebook and respond to visual products. Baladi Baby reached 4x ROAS within 3 months selling designer swaddles across the Middle East with Meta Ads and Klaviyo email together.
What is a good ROAS for a premium baby brand?
It depends on your margin. A handcrafted product with healthy margins can be profitable at a lower ROAS than a reseller with thin margins. Work out your break-even ROAS first (1 divided by your margin after product and delivery costs), then set a target above it.
Why combine Meta Ads with Klaviyo email?
Most people do not buy a premium product on their first visit. Meta Ads bring them to the site and email brings them back through welcome, browse and cart flows, without paying for the same click twice. Email also keeps custom-order buyers updated, which matters when a product is made to order.
Should ads in Oman and the GCC be in Arabic or English?
Often both. Many GCC parents use both languages. We write Arabic and English versions natively rather than translating one into the other, and let results show which audience prefers which.
Ready to Build Your Own Success Story?
Book a free ad audit. We will check your tracking, your ads and your email flows, and show you what a properly built Meta Ads and email system could do for your brand.