How Baladi Baby Achieved 4× ROAS in 3 Months Selling Designer Swaddles Across the Middle East
Baladi Baby is an Oman-based luxury baby brand creating custom-made, designer swaddles for newborns across the Middle East. We built a combined Meta Ads and Klaviyo email system that achieved 4× ROAS within 3 months establishing a profitable digital sales channel for a premium, handcrafted baby product in the GCC market.
A Premium Handcrafted Baby Brand Needing a Scalable Digital Sales Channel in the GCC
Baladi Baby’s custom-made designer swaddles are a premium, emotionally significant purchase new parents in Oman and across the GCC are deeply invested in quality and aesthetics for their newborns, and are willing to pay a premium for handcrafted, beautifully designed products. However, without a systematic digital advertising presence, the brand was relying on word-of-mouth referrals and organic social that couldn’t scale beyond a limited local audience.
The Middle East baby market has specific nuances gifting culture is strong (swaddles are a popular newborn gift), Arabic and English audiences require distinct creative and messaging approaches, and the visual presentation of the product needs to reflect the premium, artisan quality that justifies the price point against cheaper mass-produced alternatives.
Build a Meta and Klaviyo marketing system that achieves 3×+ ROAS within 90 days reaching new parents and gifters across Oman and the wider GCC with creative that communicates the handcrafted quality and designer aesthetic of Baladi Baby's swaddle collection.
Premium Product Meta Strategy for GCC Baby Market
Artisan Quality Creative — Show the Craft
Built creative centred on the handcrafted, designer nature of each swaddle close-up fabric texture shots, behind-the-scenes making-of content, and newborn lifestyle photography that communicated premium quality and emotional value at every touchpoint. The craft IS the differentiator and the creative reflected it.
Gifting Audience Strategy
Targeted the gifting segment alongside new parents in the GCC, baby swaddles are a culturally significant newborn gift. Separate campaign sets for gift-givers (expecting parent friends, family members) with occasion-specific creative generated significant additional purchase volume beyond direct parent targeting.
Arabic & English Dual-Language Campaigns
Built parallel campaign sets in Arabic (targeting Omani and GCC Arabic-speaking audiences) and English (targeting expat and international audiences in the region) with culturally appropriate messaging for each segment rather than translated versions of the same content.
Klaviyo — New Parent Lifecycle Flows
Built Klaviyo automation covering the full new parent buying journey: welcome series introducing the brand story and craftsmanship, abandoned cart recovery with product quality reassurance, post-purchase newborn care content, and a gift registry promotion flow maximising revenue from every visitor captured.
Gifting Culture in the GCC Creates a Dual Audience — Parents and Gift-Givers
Targeting only new parents underestimated the addressable market by a significant margin. GCC gifting culture means swaddles are purchased as much by friends and family of expecting parents as by parents themselves. Building separate creative and targeting for the gift-giver segment with messaging around 'the perfect newborn gift' rather than 'for your baby' generated over 35% of total purchase volume from an audience most baby brands completely ignore.
Before & After EmergingAds
Key Insights
🎁 Gifting Segment Drove 35% of Total Revenue
Separate gift-giver targeting with culturally relevant GCC gifting creative generated over a third of total purchase volume an audience most baby brands leave entirely untargeted.
🎨 Craft-First Creative Justifies Premium Pricing
Close-up artisan quality content and making-of footage dramatically outperformed standard baby product photography communicating the handcrafted value that justifies the premium price point.
✉️ Klaviyo Cart Recovery Critical for Considered Purchases
Premium baby products have a longer consideration window than impulse purchases. Multi-touch Klaviyo cart recovery with quality reassurance content recovered significantly more abandoned carts than single-email reminders.
What They Say About Us
"We'd been relying on Instagram organic and word of mouth and couldn't scale beyond our local Oman market. EmergingAds built the Meta and Klaviyo system that took us across the GCC 4× ROAS in 3 months was beyond what we expected, and the gifting campaign was an insight we'd never considered ourselves."
More Baby, D2C & GCC Market Results
Scale Your Baby Brand Across the Middle East With Meta + Klaviyo
We achieved 4× ROAS in 3 months for Baladi Baby across Oman and the GCC with a Meta and Klaviyo system that reached both parents and gift-givers. Book a free audit and let’s build yours.
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