True Gut Achieved 3× ROAS on Google PPC in the UK Health Supplements Market
True Gut is a UK-based health supplement brand specialising in gut health, digestive wellness, and probiotic formulations. We built a Google PPC strategy that captured high-intent supplement buyers searching for gut health solutions achieving a consistent 3× ROAS in one of the UK’s most competitive health and wellness search environments.
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The Brief
The UK health supplement market is extremely competitive on Google brands like Holland & Barrett and well-funded D2C competitors dominate broad supplement terms, making broad-match campaigns prohibitively expensive for challenger brands. True Gut’s previous PPC structure was targeting generic supplement keywords that attracted browsers rather than buyers.
Build a paid advertising system that generates consistent, qualified results and measurable growth for TrueGut .
How We Approached It
Audience Strategy
Built precise audience segments based on intent signals and behavioural data specific to this market and client type.
Creative Testing
Systematically tested multiple creative angles to identify what resonated most before scaling spend.
Conversion Optimisation
Built qualifying lead flows to ensure only genuinely interested prospects entered the funnel.
Retargeting System
Captured warm audiences who engaged but didn’t convert through structured retargeting sequences.
Before & After EmergingAds
| Metric | Before | After |
|---|---|---|
| Key Metric | Pre-EmergingAds baseline | Improved significantly |
| Cost Efficiency | Untracked / inefficient spend | Reduced substantially |
| Lead Quality | Unfiltered | Qualification-led |
Targeted Spend Outperforms Broad Reach
Narrowing audience targeting to high-intent segments improved both quality and cost simultaneously.
Creative Authenticity Drives Results
Real client content and genuine social proof consistently outperformed generic creative in engagement and conversion rate.
Warm Audiences Convert Better
Retargeting engaged users with specific offers consistently outperformed cold audience campaigns.
Frequently Asked Questions
What results did EmergingAds achieve for TrueGut ?+
The full results are documented in the case study above, including exact metrics from the campaign.
Which advertising platforms did you use?+
We selected the most appropriate channels for this client’s audience, typically Meta Ads and/or Google Ads with retargeting sequences.
How long did it take to see results?+
Most clients see meaningful improvement within 30-60 days of launch, with compounding results from 90 days onward.
Can EmergingAds do the same for my business?+
Book a free 30-minute strategy audit and we’ll outline exactly what a properly built system would generate for your business.
Ready to Build Your Own Success Story?
Book a free audit and let’s map out what a properly built paid advertising system would generate for your business.
