Email, SMS and Marketing Automation
Brevo Email and SMS Marketing
Multi-Channel Campaigns Without the Enterprise Price
Brevo (formerly Sendinblue) is one of the most cost-effective full-stack marketing platforms available, combining email, SMS, WhatsApp, live chat, CRM, and landing pages in one platform. For businesses that need multi-channel marketing capabilities without paying for five separate tools, Brevo delivers exceptional value, particularly for businesses in Europe where GDPR compliance is a primary concern.
Expert Strategies
10 Strategies for Brevo That Actually Move the Needle
Not beginner tips. These are the strategies that separate accounts generating average results from those generating exceptional ones.
01
Use Brevo’s transactional email for system communications
Brevo separates marketing emails from transactional emails (order confirmations, password resets, account notifications) in separate tracks with separate sending infrastructure. This is critical because transactional emails have higher delivery priority and better deliverability. Mixing transactional and marketing sends on the same infrastructure damages both.
02
Build SMS into your automation workflows alongside email
Brevo’s SMS capability allows you to send text messages as part of the same automation workflow that sends emails. A two-step sequence that sends an email and then an SMS to non-openers 24 hours later consistently outperforms email-only sequences, particularly for time-sensitive offers and appointment reminders.
03
Segment by engagement score, not just by list membership
Brevo calculates an engagement score for every contact based on their email open, click, and conversion history. Building segments based on engagement score, rather than list membership, ensures your most valuable contacts receive your best offers and your lowest-engagement contacts receive re-engagement content rather than promotional emails that damage deliverability.
04
Use Brevo’s landing page builder to capture leads without a developer
Brevo includes a landing page builder that connects directly to your contact lists and automation workflows. For businesses without a web developer, this allows you to create campaign-specific landing pages, connect them to email sequences, and capture leads without any technical integration. The page builder includes GDPR-compliant consent checkboxes as standard.
05
Leverage Brevo’s GDPR tools for European audience compliance
Brevo is headquartered in France and is purpose-built for GDPR compliance. It includes double opt-in, consent tracking, data processing agreements, and the ability to respond to data subject access requests directly from the platform. For businesses marketing to European audiences, these built-in compliance tools eliminate the legal risk that less compliant platforms carry.
06
Configure email warmup for new sending domains
Brevo’s deliverability depends on the reputation of your sending domain. New domains should go through a warmup period of 4 to 6 weeks where send volume starts small and increases gradually. Brevo’s deliverability dashboard shows your domain reputation in real time, allowing you to identify and resolve deliverability issues before they affect your campaigns.
07
Use A/B testing on send time, not just subject line
Most marketers test subject lines but ignore send time. Brevo allows A/B testing on send time in addition to subject line and content. Testing whether your audience engages more at 9am or 2pm, or Tuesday versus Thursday, produces open rate improvements that compound across every future send without requiring any additional creative work.
08
Build re-engagement campaigns with specific win-back offers
Contacts who have not engaged for 60 days should enter a dedicated win-back sequence rather than continuing to receive standard marketing emails. Brevo workflows allow you to build a 3-email win-back sequence with a specific incentive, followed by automatic unsubscription if they do not re-engage. This protects deliverability while giving disengaged contacts a reason to return.
09
Use Brevo’s CRM to track deals alongside your email data
Brevo includes a basic CRM that connects deal stages to your contact database. This means you can see which email sequences a prospect received, which links they clicked, and what stage of the sales pipeline they are in, all in one view. For small sales teams that want email and CRM connected without paying for HubSpot, Brevo’s combined view is highly efficient.
10
Track revenue attribution per campaign using UTM parameters
Brevo does not have native revenue attribution, so connecting campaign performance to actual revenue requires consistent UTM parameter usage. Configure Brevo to automatically append UTM parameters to every link in every campaign, then track the resulting sessions and conversions in GA4 to see which email campaigns and automation flows are driving actual revenue.
How We Use It
How EmergingAds Uses Brevo for Clients
We use Brevo for clients who need multi-channel marketing automation (email plus SMS) at a reasonable price point, particularly for European markets where GDPR compliance is non-negotiable. Our Brevo builds include contact import with proper consent tagging, a core automation workflow, SMS integration for high-priority sequences, and UTM-tracked links connected to GA4 reporting.
Related Tools
Tools That Work With Brevo
FAQ
Brevo Questions Answered
Brevo offers more features at lower price points than Mailchimp, particularly SMS marketing, a built-in CRM, transactional email, and GDPR compliance tools. Mailchimp has a larger app ecosystem and more polished templates. For businesses that need multi-channel capability without high costs, Brevo is generally the better choice.
Brevo has ecommerce integrations for Shopify, WooCommerce, and Magento, and it supports abandoned cart, browse abandonment, and post-purchase sequences. It is a solid choice for small to mid-size ecommerce brands. For large ecommerce operations with complex catalogue-based segmentation needs, Klaviyo remains more powerful.
Brevo charges based on email volume rather than contact count, which makes it significantly cheaper than Klaviyo or Mailchimp for businesses with large lists but lower send frequency. The free plan allows 300 emails per day, and paid plans start at a lower price point than most major competitors.
Yes. Brevo has WhatsApp Business API integration that allows WhatsApp messages to be sent as part of automation workflows. This is particularly useful for European and MENA businesses where WhatsApp is a primary communication channel.
Yes. Brevo includes a landing page builder on paid plans. Pages can be connected directly to your contact lists and automation workflows, with built-in GDPR consent forms. The builder is functional rather than sophisticated, suitable for campaign-specific pages but not as flexible as dedicated tools like Unbounce or Instapage.
Ready to Get Brevo Working Properly?
Book a free strategy call. We audit your current setup, identify what is broken or missing, and show you exactly what a properly configured Brevo implementation would generate for your business.