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Case Study · Skincare Brand · Multi-Channel · India

How Cosiq Generated ₹10 Lakh+ in Sales in 3 Months

Cosiq is an Indian skincare brand offering clean, effective formulations for the Indian beauty market. We built a full-channel marketing system across Meta, Google, email, and WhatsApp automation that generated over ₹10,00,000 in sales within three months  establishing a connected acquisition and retention engine for the brand.

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📱 Meta Ads
🔍 Google Ads
✉️ Email Marketing
💬 WhatsApp Automation
🧴 Skincare · India
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🧴Cosiq Skincare Brand India
💰₹10L+ Sales in 3 Months
🔄4-Channel Full-Funnel System
₹10L+ in 3 Months
₹10L+
Sales generated in 3 months
4
Channels: Meta, Google, WhatsApp
↓34%
Cost per acquisition of Product
90d
Time to ₹10L+ milestone
The Challenge

An Indian Skincare Brand Needing a Connected Multi-Channel Launch Strategy

Cosiq needed to establish meaningful sales momentum quickly in India’s highly competitive skincare market  a category where dozens of D2C brands compete for the same beauty-conscious consumer audience on Meta and Google, requiring both efficient paid acquisition and retention infrastructure to maximise the value of each customer.

Rather than relying on a single channel, the brand needed acquisition (Meta and Google), retention (email), and the high-engagement WhatsApp channel that Indian consumers strongly prefer for order updates and follow-up communication all working together as a connected system from launch.

Project Details
ClientCosiq
IndustrySkincare · D2C
LocationIndia
ServicesMeta, Google, Email, WhatsApp
Launch Window3 Months
Key Win₹10,00,000+ in Sales
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The Goal We Set Together

Build a connected four-channel marketing system for Cosiq Meta and Google for acquisition, email for retention, and WhatsApp automation for order communication and repeat purchase generating meaningful sales momentum within the first three months.

Our Strategy

Connected Four-Channel Launch Strategy for an Indian Skincare Brand

📱

Meta Ads — Skin Concern-Led Targeting

Built Meta campaigns around specific Indian skin concern targeting (pigmentation, dryness specific to Indian climate and skin types) rather than generic beauty interest improving relevance and conversion for the core acquisition channel.

🔍

Google Shopping & Search

Google Shopping campaigns capturing high-intent skincare search traffic, complementing Meta's discovery-led acquisition with search-led purchase-ready traffic for products with established demand.

✉️

Email Welcome & Retention Flow

Automated email welcome series and post-purchase flow building toward repeat purchase converting first-time Meta and Google customers into a retainable email audience for ongoing revenue.

💬

WhatsApp Order & Re-Engagement Automation

WhatsApp automation handling order confirmations, shipping updates, and re-engagement messaging matching the Indian consumer preference for WhatsApp communication and improving both customer experience and repeat purchase rate.

Metric
Before
After
Sales (3 Months)
Pre-launch baseline
₹10,00,000+
Channels Active
0 (pre-launch)
4 connected channels
Cost Per Acquisition
No baseline
↓ 34%
Customer Communication
None
WhatsApp + Email automated

Connected Channels Outperformed a Single-Channel Launch Approach

Launching with Meta, Google, email, and WhatsApp working together as a connected system — rather than testing channels sequentially allowed each channel to reinforce the others from day one, contributing to reaching ₹10,00,000+ in sales within the first three months rather than the slower ramp typical of single-channel launches.

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Campaign Results

Before & After EmergingAds

Key Insights

📱 Skin Concern Targeting Beats Generic Beauty Interest

Targeting based on specific Indian skin concerns rather than broad beauty interest significantly improved Meta campaign relevance and conversion rate.

💬 WhatsApp Automation Improves Indian Consumer Experience

Order and shipping updates via WhatsApp, matching Indian consumer communication preference, improved customer experience and contributed to repeat purchase behaviour.

🔄 Connected Launch Beats Sequential Channel Testing

Launching all four channels together as a connected system allowed faster sales momentum than the typical slower approach of testing channels one at a time.

Client Testimonial

What They Say About Us

★★★★★

"Launching a new skincare brand in India's competitive market felt daunting. EmergingAds built all four channels to work together from day one, and crossing 10 lakhs in sales within three months gave us real validation and momentum."

RN
Riya N.
Founder, Cosiq
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Skincare & Beauty Brand Launches

Launch Your Brand With a Connected Multi-Channel System

We generated ₹10 lakh+ in sales for Cosiq within 3 months using a connected 4-channel system. Book a free audit and let’s plan your brand launch strategy.

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Advertising Campaign for Skincare Brands: FAQs

How did you plan a paid ads campaign for Skincare Brands?

A Paid ads Campaign for Skincare Brands is a data-driven paid marketing strategy designed to promote skincare products. It combines audience targeting, creative testing, funnel optimization, and performance tracking to increase brand awareness, generate sales, and improve return on ad spend (ROAS).

How did COSIQ scale using an Advertising Campaign for Skincare Brands?

COSIQ scaled by implementing a multi-channel Advertising Campaign for Skincare Brands that included paid social ads, search campaigns, and remarketing funnels. Continuous creative testing and audience segmentation helped improve conversion rates and generate strong, consistent ROAS over two years.

How do you target the right audience in an Advertising Campaign for Skincare Brands?

Audience targeting is based on skincare concerns, demographics, purchase behavior, interests, and remarketing data. Custom audiences and lookalike segments are used to reach high-intent buyers who are most likely to convert.

Why is performance marketing crucial for skincare brands?

Performance marketing ensures skincare brands pay for measurable results like clicks and conversions. It focuses on optimizing ROAS, reducing acquisition costs, and scaling profitable campaigns based on real-time data.

Why choose an expert for an Advertising Campaign for Skincare Brands?

Skincare is a competitive industry. An expert understands compliance, audience psychology, performance metrics, and creative strategy by ensuring higher profitability and sustainable scaling.

How does creative strategy impact skincare advertising performance?

Creative strategy plays a major role in skincare marketing. High-converting creatives focus on product benefits, before-and-after visuals, ingredient education, testimonials, and trust-building elements to increase engagement and conversions.

Can an Advertising Campaign for Skincare Brands increase repeat purchases?

Yes. Remarketing campaigns and retention funnels target previous buyers with upsell offers, replenishment reminders, and loyalty promotions to boost repeat revenue.

How do you reduce customer acquisition cost in skincare campaigns?

Customer acquisition cost is reduced through audience refinement, A/B testing creatives, optimizing landing pages, and scaling high-performing ad sets while eliminating underperforming ones.

What budget is required for an effective Advertising Campaign for Skincare Brands?

Budgets vary depending on market competition and goals. However, consistent testing and scaling require sufficient investment to gather meaningful performance data.

How do you scale skincare ads without hurting ROAS?

Scaling is done gradually by increasing budgets on winning campaigns, expanding lookalike audiences, testing new creatives, and entering new placements while closely monitoring performance metrics.
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