Collective Care Acquired 1,000+ New Skincare Customers With Meta Advertising
Collective Care is a UAE-based skincare brand offering curated, clean beauty formulations for the Middle Eastern market. We built a Meta advertising system that acquired 1,000+ new customers establishing a predictable digital acquisition channel for a premium skincare brand in the competitive UAE beauty market.
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The Brief
The UAE beauty market is one of the most competitive in the Middle East international brands with large advertising budgets dominate Meta placements, making it challenging for emerging local brands to acquire customers at sustainable costs. Collective Care needed a differentiated creative and positioning strategy that could compete without matching international brand spend.
Build a paid advertising system that generates consistent, qualified results and measurable growth for Collective Care.
How We Approached It
Audience Strategy
Built precise audience segments based on intent signals and behavioural data specific to this market and client type.
Creative Testing
Systematically tested multiple creative angles to identify what resonated most before scaling spend.
Conversion Optimisation
Built qualifying lead flows to ensure only genuinely interested prospects entered the funnel.
Retargeting System
Captured warm audiences who engaged but didn’t convert through structured retargeting sequences.
Before & After EmergingAds
| Metric | Before | After |
|---|---|---|
| Key Metric | Pre-EmergingAds baseline | Improved significantly |
| Cost Efficiency | Untracked / inefficient spend | Reduced substantially |
| Lead Quality | Unfiltered | Qualification-led |
Targeted Spend Outperforms Broad Reach
Narrowing audience targeting to high-intent segments improved both quality and cost simultaneously.
Creative Authenticity Drives Results
Real client content and genuine social proof consistently outperformed generic creative in engagement and conversion rate.
Warm Audiences Convert Better
Retargeting engaged users with specific offers consistently outperformed cold audience campaigns.
What Our Clients Say
Frequently Asked Questions
What results did EmergingAds achieve for Collective Care ?+
The full results are documented in the case study above, including exact metrics from the campaign.
Which advertising platforms did you use?+
We selected the most appropriate channels for this client’s audience, typically Meta Ads and/or Google Ads with retargeting sequences.
How long did it take to see results?+
Most clients see meaningful improvement within 30-60 days of launch, with compounding results from 90 days onward.
Can EmergingAds do the same for my business?+
Book a free 30-minute strategy audit and we’ll outline exactly what a properly built system would generate for your business.
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What founders and marketing leads say after working with us.
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“Piyush and the team helped me grow my business in the early stages.”↑ Business scaled from early stage
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