How Zuplex Generates 150+ Property Leads Every Week With Google Ads
Zuplex is a UK-based property management group specialising in guaranteed rent solutions for landlords. We built a Google Ads system using call ads, lead forms, and GoHighLevel CRM integration generating a consistent 150+ qualified landlord leads every single week, establishing a predictable, scaleable pipeline for their sales team.
A Property Management Group Needing Consistent Weekly Lead Volume at Scale
Zuplex’s guaranteed rent proposition is highly compelling for UK landlords predictable income, no void periods, professional management but reaching landlords actively looking for property management solutions required capturing both search-intent traffic (landlords actively Googling solutions) and phone-preferred enquirers who wanted to speak with someone immediately rather than fill in a form.
Previous lead generation attempts had generated inconsistent weekly volumes good weeks followed by slow ones making it difficult for the sales team to plan capacity and follow-up workflows. The system needed to sustain 150+ leads every week reliably, not just average that number across good and bad periods.
Build a Google Ads system generating a minimum 100+ qualified landlord leads per week for Zuplex using both call ads (for phone-preference enquirers) and lead forms (for digital-preference enquirers) integrated with GoHighLevel for immediate automated follow-up.
High-Volume Landlord Lead Generation for UK Property Management
Google Search Landlord Intent Keywords
Built tightly-themed ad groups around UK landlord search intent: guaranteed rent London, property management company UK, landlord management service, no void period property each matched to the specific pain point driving the search and landing on relevant page content.
Call Ads Phone-First Landlord Leads
UK property landlords skew toward phone-preference for initial enquiries. Call-only campaigns and call extension campaigns captured this segment directly into the sales team's call queue these leads converted to consultations at significantly higher rates than form submissions.
Lead Form Ads Digital-First Capture
Parallel lead form campaigns for landlords preferring to enquire digitally with qualifying questions covering property type, number of units, and current management situation to ensure form leads were pre-qualified before entering the GHL pipeline.
GoHighLevel CRM Integration
Full GHL integration routing all leads into automated follow-up sequences instant SMS and email response within 2 minutes of any form submission, dramatically improving contact rates and preventing leads from going cold before the sales team could reach them.
Dual CTA Strategy (Call + Form) Captured Both Landlord Preference Types
Running call ads and form lead ads simultaneously, rather than choosing one, captured the full range of landlord communication preferences. Phone-preference landlords (typically older, multi-property portfolio holders) responded to call ads at high rates and converted quickly. Digital-preference landlords (typically younger, newer to letting) preferred form submissions. The dual approach generated 40% more total weekly lead volume than either single-CTA approach alone.
Before & After EmergingAds
Key Insights
📞 Call Ads Capture the Highest-Converting Landlord Segment
Phone-preference landlords typically those with larger portfolios making higher-value management decisions converted from call ad to consultation at significantly higher rates than form leads.
⚙️ 2-Minute GHL Response Dramatically Improves Contact Rate
Automating initial SMS and email response within 2 minutes of form submission improved lead contact rate significantly versus the previous manual follow-up process with hours-long response times.
🔍 Pain-Point-Specific Ad Groups Outperform Generic Property Management
Ad groups targeting specific landlord pain points (void periods, difficult tenants, management hassle) significantly outperformed generic 'property management company' campaigns on both CTR and conversion rate.
What They Say About Us
"150 plus leads every week has completely transformed our sales team's pipeline. The GHL integration means no lead goes cold they get a response within minutes whether it's 9am or 9pm. EmergingAds built the system and our team just has to show up and close."
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Property Management & Real Estate Companies
Generate 150+ Qualified Property Leads Every Single Week
We generate 150+ landlord leads every week for Zuplex with Google Ads and GHL automation. Book a free audit and let’s build your property lead generation system.
Zuplex: Frequently Asked Questions
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