Ekadi Achieved 4.8× ROAS in Indian Women’s Fashion With Meta and Google
Ekadi is an Indian women’s apparel brand offering contemporary, fashion-forward clothing with a strong focus on quality and modern Indian aesthetics. We built a combined Meta and Google advertising system that achieved 4.8× ROAS making Ekadi one of the highest-performing fashion accounts in our India portfolio.
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The Brief
Indian D2C fashion is one of the most competitive Meta advertising environments hundreds of women’s apparel brands compete for the same urban female audience, driving up CPMs and requiring creative differentiation to stand out. Previous campaigns were generating traffic but not purchases, suggesting a disconnect between the ad creative and the actual buying intent of the audience being reached.
Build a paid advertising system that generates consistent, qualified results and measurable growth for Ekadi Meta Google Ads fashion case study India.
How We Approached It
Audience Strategy
Built precise audience segments based on intent signals and behavioural data specific to this market and client type.
Creative Testing
Systematically tested multiple creative angles to identify what resonated most before scaling spend.
Conversion Optimisation
Built qualifying lead flows to ensure only genuinely interested prospects entered the funnel.
Retargeting System
Captured warm audiences who engaged but didn’t convert through structured retargeting sequences.
Before & After EmergingAds
| Metric | Before | After |
|---|---|---|
| Key Metric | Pre-EmergingAds baseline | Improved significantly |
| Cost Efficiency | Pre-EmergingAds baseline | Reduced substantially |
| Lead Quality | Unfiltered | Qualification-led |
Targeted Spend Outperforms Broad Reach
Narrowing audience targeting to high-intent segments improved both quality and cost simultaneously.
Creative Authenticity Drives Results
Real client content and genuine social proof consistently outperformed generic creative in engagement and conversion rate.
Warm Audiences Convert Better
Retargeting engaged users with specific offers consistently outperformed cold audience campaigns.
What Our Clients Say
Frequently Asked Questions
What results did EmergingAds achieve for Ekadi Meta Google Ads fashion case study India?+
The full results are documented in the case study above, including exact metrics from the campaign.
Which advertising platforms did you use?+
We selected the most appropriate channels for this client’s audience, typically Meta Ads and/or Google Ads with retargeting sequences.
How long did it take to see results?+
Most clients see meaningful improvement within 30-60 days of launch, with compounding results from 90 days onward.
Can EmergingAds do the same for my business?+
Book a free 30-minute strategy audit and we’ll outline exactly what a properly built system would generate for your business.
Ready to Build Your Own Success Story?
Book a free audit and let’s map out what a properly built paid advertising system would generate for your business.
A performance-first digital advertising agency helping brands in India, Europe, USA, Middle East, Canada and Australia scale with consistent precision and profit.