How Ekadi Achieved 4.8× ROAS in Indian Women's Fashion With Meta and Google
Ekadi is an Indian women’s apparel brand offering contemporary, fashion-forward clothing with a strong focus on quality and modern Indian aesthetics. We built a combined Meta and Google advertising system that achieved 4.8× ROAS making Ekadi one of the highest-performing fashion accounts in our India portfolio.
A Women's Fashion Brand Competing in India's Crowded D2C Apparel Market
Indian D2C fashion is one of the most competitive Meta advertising environments hundreds of women’s apparel brands compete for the same urban female audience, driving up CPMs and requiring creative differentiation to stand out. Previous campaigns were generating traffic but not purchases, suggesting a disconnect between the ad creative and the actual buying intent of the audience being reached.
Fashion advertising in India requires understanding the nuance of the market occasions (festivals, weddings, casual wear), regional style preferences, size inclusivity expectations, and the influence of micro-fashion communities on Instagram. Generic fashion advertising that ignores these dimensions underperforms consistently.
Achieve 4× ROAS from combined Meta and Google advertising for Ekadi building a creative testing framework that identifies the highest-converting style categories, occasions, and audience segments in Indian women's fashion.
High-Performance Fashion Advertising for Ekadi in India
Occasion-Led Creative Festival, Wedding, Casual
Developed separate creative sets for India's key fashion occasions: festive season wedding guest wear, casual everyday collections, and office workwear. Occasion-specific ads significantly outperformed generic 'new collection' advertising by speaking to immediate purchase intent.
Google Shopping Fashion Search Intent
Built Google Shopping campaigns with an optimised product feed targeting Indian fashion search terms: women's kurta online, ethnic wear India, casual tops women India, designer dresses online. High purchase-intent shopping searches converted at lower CPA than Meta for certain product categories.
Meta Reels Fashion Content Advertising
Leveraged Instagram Reels format for fashion try-on content, outfit-of-the-day styling videos, and unboxing experiences formats that blend naturally with organic fashion content and generate significantly higher engagement than static fashion imagery.
Catalogue Dynamic Ads Product-Level Retargeting
Meta catalogue campaigns retargeted specific product viewers with the exact items they'd browsed essential for a fashion brand with high SKU count where individual product consideration is the norm before purchase.
Occasion-Based Creative Unlocks Indian Fashion ROAS
Generic 'new arrivals' ads generated 1.8× ROAS in India's fashion market. Occasion-specific ads for Diwali, weddings, and festive wear generated 4.8× ROAS from the same spend level. Indian fashion buyers have immediate, occasion-driven purchase intent creative that matches that intent converts at dramatically higher rates than general collection promotion.
Before & After EmergingAds
Key Insights
🎉 Occasion Targeting is the Indian Fashion Cheat Code
Festive and wedding occasion ads generated 2.7× higher ROAS than generic collection promotion Indian fashion buyers have clear occasion-driven intent.
📱 Reels Outperform Static in Fashion
Instagram Reels try-on content generated 3.1× higher engagement and lower CPCs than static fashion photography.
What They Say About Us
"4.8× ROAS in Indian fashion felt impossible given how competitive the market is. The occasion-specific creative strategy was the breakthrough it's so obvious in hindsight but we never thought to segment by occasion. EmergingAds saw it immediately."
More Fashion & India Market Results
Scale Your Fashion Brand to 4× ROAS in India
We achieved 4.8× ROAS for Ekadi in India’s competitive women’s fashion market. Book a free audit and let’s build your occasion-led advertising strategy.
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