How Jed Alliance Generated High-Value Concrete Contract Leads Across the US
Jed Alliance is a US-based concrete construction and contracting business serving commercial and residential clients. We built a combined Google Search and Meta advertising system that generated consistent high-value project leads establishing paid digital as a reliable, scalable lead source in a sector that traditionally relied on referrals.
A US Concrete Contractor With No Digital Lead Generation Dependent on Referrals
Jed Alliance was running a healthy referral-based business but had no predictable digital lead generation system. In the construction sector, referral pipelines can be inconsistent strong periods followed by pipeline drought making revenue forecasting difficult and growth planning near-impossible.
Construction and concrete contracting is a high-ticket, trust-dependent purchase. Digital advertising needed to generate quality leads from buyers with genuine project intent (not researchers or competitors), at a cost per lead that justified the investment given typical project values and close rates.
Generate 30+ qualified concrete project leads per month from paid digital advertising targeting commercial property managers, developers, and residential project owners at a cost per lead that supports profitable customer acquisition given Jed Alliance's average project value.
Dual-Platform Lead Generation for US Concrete Contracting
Google Search Project-Intent Keywords
Search campaigns targeting specific concrete project types: commercial concrete contractors, concrete driveway installation, warehouse flooring concrete, residential concrete paving each ad group matched to a project type with relevant social proof and credentials.
Meta Ads Developer & Property Manager Targeting
Facebook campaigns targeting commercial real estate developers, property management companies, and construction project managers using LinkedIn-style professional targeting available through Meta's interest and behaviour segments.
Call-Focused Campaigns for High-Ticket Leads
Call extensions and call-only campaigns for mobile searchers construction buyers with genuine project intent often prefer a phone conversation to a form submission. Call campaigns generated the highest-quality leads at the lowest cost per qualified conversation.
Project Portfolio Creative
Creative featuring completed project photography, client testimonials, and specific project scope examples (commercial floors, decorative concrete, foundations) built credibility and pre-qualified leads by demonstrating specialisation and scale.
High-Ticket Construction Leads Require Phone-First CTAs
Form-fill CTAs generated 2× more leads on paper but 60% fewer qualified project conversations. Switching primary CTAs to phone call for high-ticket construction leads and measuring cost per qualified phone conversation rather than cost per form submission revealed the true performance picture and improved ROI significantly.
Before & After EmergingAds
Key Insights
📞 Call CTAs Win for High-Ticket Services
Phone-first CTAs produced 60% more qualified project conversations than form submissions for this high-ticket contracting business.
🏗️ Portfolio Creative Pre-Qualifies
Showing completed project scale and type in ad creative self-selected buyers with matching project scope reducing unqualified enquiries by 40%.
🎯 Commercial Targeting on Meta
Meta's professional interest targeting reached commercial developers and property managers at lower CPL than LinkedIn an underutilised targeting approach for B2B construction leads.
What They Say About Us
"We'd never tried paid digital before because we didn't think it would work for concrete contracting. EmergingAds proved us wrong we have a consistent lead flow now and the pipeline has never been fuller."
More B2B & Contractor Lead Gen Results
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