Case Study · AI-First Marketing · Hyros GTM Strategy · United Kingdom
How Unorthodox Systems Generated 1,500+ Purchases With an AI-First GTM Strategy
Unorthodox Systems is a UK-based AI-first marketing consultancy building profitable, scaleable growth systems for ambitious brands. We partnered with them to design and execute a full go-to-market strategy powered by Hyros attribution — generating over 1,500 purchases and proving their AI-first methodology delivers measurable commercial outcomes at scale.
1,500+
Purchases Generated
100%
Hyros Attribution Accuracy
UK
Primary Market
Unorthodox Systems
AI-First Marketing, UK
AI-First Marketing
Hyros Attribution
GTM Strategy
Our Worldwide Clients
Trusted by growth-stage brands across 4 countries
Our Strategy
AI-First GTM Strategy With Hyros Attribution at Its Core
AI-First Campaign Architecture
Built campaign structures leveraging AI-powered audience modelling, predictive bidding, and automated creative optimisation — moving beyond manual targeting and rule-based automation to a genuinely intelligent campaign management system.
Hyros GTM Attribution Setup
Implemented Hyros as the central attribution layer tracking every customer touchpoint from first ad click to final purchase across all channels, providing a single source of truth for ROI that neither Meta, Google, nor GA4 alone could deliver.
Multi-Touch Funnel Engineering
Engineered a multi-stage conversion funnel with AI-assisted content at each stage — awareness, consideration, and conversion — with Hyros tracking the contribution of every touchpoint to purchase, enabling precise budget allocation.
Scaleable Profitable Framework
Built for sustainable scaling — every campaign decision backed by Hyros attribution data showing true customer acquisition cost and purchase volume, ensuring profitability was maintained as spend scaled rather than sacrificed for volume.
Before & After
What Hyros Revealed That Platform Reporting Missed
Platform-level reporting (Meta Ads Manager, Google Ads) was attributing purchases to the last-click channel, massively undervaluing mid-funnel touchpoints that were doing the real persuasion work. Hyros multi-touch attribution revealed the actual purchase journey, enabling budget reallocation that improved purchase volume by over 40% without increasing total spend.
Campaign Results
Before & After EmergingAds
Key Insights From This Campaign
Multi-Touch Attribution Changes Budget Decisions
Hyros revealed mid-funnel touchpoints driving purchases that last-click attribution was ignoring — reallocating budget based on this data significantly improved purchase volume.
AI-First Architecture Scales Without Linear Cost Increases
The AI-first campaign architecture allowed purchase volume to scale significantly without proportional increases in management overhead or ad spend.
Proving Methodology Commercially Is the Product
For a marketing consultancy, generating 1,500+ verifiable purchases with full attribution documentation is both a client result and the most powerful case study for the methodology itself.
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Consistent ROAS
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Common Questions
Unorthodox Systems — Frequently Asked Questions
How did EmergingAds help Unorthodox Systems through Meta Ads?
EmergingAds developed and managed Meta advertising campaigns designed to showcase Unorthodox Systems’ AI-powered automation solutions, business systems, and operational efficiency services to relevant professional audiences.
What services were promoted through Meta Ads?
The campaigns focused on promoting AI automation solutions, workflow systems, sales process improvements, business efficiency tools, and scalable operational systems.
Who was the primary target audience?
The campaigns targeted entrepreneurs, agency owners, consultants, coaches, service providers, and business professionals interested in automation and productivity solutions.
What advertising platforms were used?
Campaigns were executed across Facebook and Instagram through Meta’s advertising network.
How did audience segmentation improve campaign performance?
Audience segmentation helped ensure that Unorthodox Systems’ solutions were shown to users with interests related to business growth, automation, entrepreneurship, and operational efficiency.
What role did remarketing campaigns play?
Remarketing campaigns helped reconnect with users who had previously engaged with content, increasing opportunities for further interaction and brand recall.
How were campaign results monitored?
Campaign performance was continuously tracked using engagement metrics, audience insights, and conversion-focused data to improve overall effectiveness.
Why is Meta advertising effective for automation businesses?
Meta Ads allow businesses to reach highly specific professional audiences based on interests, behaviors, and engagement patterns, making it easier to introduce automation solutions to potential customers.
What type of content was used in the campaigns?
The campaigns utilized educational content, solution-focused messaging, automation benefits, workflow improvements, and business efficiency highlights.
What outcomes did the Meta Ads campaigns support?
The campaigns helped expand audience reach, increase engagement with automation-focused content, improve visibility across Meta platforms, and introduce Unorthodox Systems’ services to a wider business audience.
Marketing Agencies & AI-First Brands
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